Publications

Find at Harvard

December 2007 (Revised August 2014)
Case

Xanadu on Broadway

By: Anita Elberse

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details

Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

Find at Harvard

Fast Answer

Insurance industry: companies and analysis

Health and Property - Casualty sectors. Click on the drop-down arrow for Industry Surveys under S&P Publication Search. Insurance Fact Book (print only): from the Insurance Information Institute is a source of industry statistics. The Institute is a source for news... View Details

October 2018 (Revised July 2019)
Case

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie K. John, Mitchell Weiss and Julia Kelley

Email mking@hbs.edu for a courtesy copy.

By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details

November 2001
Case

Gold Kist Inc.

By: Ray A. Goldberg and Stephanie Oestreich

An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details

Keywords: Decision Making; Economics; Profit; Consumer Behavior; Supply and Industry; Strategic Planning; Business Strategy

October 2000
Background Note

Creating Value

By: Rohit Deshpande

Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development. View Details

Keywords: Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development; Value Creation

19 May 2009
First Look

First Look: May 19, 2009

ranked the world's second-largest consumer of energy. This note provides background on China's energy industry and provides details on China's leading state-owned energy companies, production and consumption statistics, and government... View Details

Keywords: Martha Lagace

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

shop or move their operations. Even worse, the loss of a commons may cut off future opportunities for the emergence of new innovative sectors if they require close access to the same capabilities. Four decades ago, when US consumer... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

Web

2.3.1 Drug & Alcohol Policy | MBA

possessing or serving alcohol. HBS holds its students, faculty, and staff responsible for the consequences of their decisions to use or distribute illicit drugs or to serve or consume alcohol. Additionally, the misuse of prescription... View Details

Web

Research Links - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

production and sale of consumer goods during the Great Depression. In 1935, a selection of photographs from the NAAI exhibition came to Harvard Business School, enhancing photographic collections already available for exhibition,... View Details

01 Dec 2004
News

Comings and Goings

Banking/Sales and Trading: 8%) (Investment Management: 7%) (Diversified/Other: 3%) (Commercial Banking: 2%) Consulting: 26% Technology/Telecom: 9% Health Care/Biotech: 7% Consumer Products: 6% Entertainment/Media: 5% Manufacturing: 5%... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

2013
Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski

We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details

Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media