community - Publications - Faculty & Research

10 Oct 2018
News

Building Paths to Success

southeast Australia, with supportive, attentive parents who created opportunities for success. His dad was the first in four generations to attend college and he worked as the high school principal. “We were very involved in the local sports organizations and in the... View Details

Keywords: Jill Radsken

16 Nov 2017
News

The Business of Social Justice

corporate world, taking on the role of director of community relations for John Hancock Financial Services. “It was a huge shift for me, learning that, in a big, bureaucratic corporate culture, anytime you wanted to get your computer... View Details

Keywords: Jennifer Myers

01 Jan 2012
News

Cynthia Carroll, MBA 1989

Anglo American, one of the world’s largest mining companies, Cynthia Carroll traveled to 14 countries, visiting mines and interviewing staff, meeting with government officials, and talking to miners and local community members. “I needed... View Details

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

to the customer's wants and needs. Two-way communication occurs at the third level with customer- or retailer-initiated feedback loops. “I think Nordstrom is a great example of a retailer that's doing it well” Alvarez has had hands-on... View Details

Keywords: by Maggie Starvish; Retail

23 Apr 2018
News

Sowing the Seeds of Leadership

100 students. “Most of these young people grew up in rural poverty and would never have a chance to take an SAT,” Condo notes. “We learn about them from their high schools or community leaders, who know they have extraordinary potential.”... View Details

Keywords: Deborah Blagg

August 2024
Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand

A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details

Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News

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November 2007
Supplement

Differences at Work: Emily (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Emily (B) HBS Case No. 9-408-046 Emily considers whether to file a formal complaint with her Human Resources department about the emails but ultimately decides to confront the culprits herself, beginning by sending an email to one of her... View Details

Keywords: Working Conditions; Interpersonal Communication; Employees; Conflict and Resolution; Communication

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15 Mar 2015
News

An Urban Planner Gives the Lowdown on LA

Keywords: urban development; real estate; land preservation; Real Estate

March 24, 2015
Article

Starbucks' 'Race Together' Campaign and the Upside of CEO Activism

By: Aaron Chatterji and Michael W. Toffel

When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's... View Details

Keywords: Leadership; Social Issues; Corporate Social Responsibility and Impact; Communication Strategy; Race

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December 1995
Case

AT&T USADirect In-Language Service: India

By: John A. Quelch

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details

Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India

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March 1994
Supplement

Kevin Simpson at Haemonetics, Video

By: Linda A. Hill

Contains excerpts from an interview with Kevin Simpson (HBS 1990) about his decision to join Haemonetics, a medical equipment company, after receiving his MBA. Simpson discusses his experiences on the job during the first three months while he was the assistant to the... View Details

Keywords: Interpersonal Communication; Experience and Expertise; Decisions; Recruitment; Medical Devices and Supplies Industry

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01 Sep 2020
News

Maintaining a Resilient Democracy

While many in this election year are focused on issues that divide the United States and the damage this discord may be doing to democracy, historian David Moss offers a perspective rooted in American democracy’s resilient past. “There have been many times when people... View Details

Keywords: Deb Blagg

07 Dec 2015
News

Easing the Costs of Adoption

When Kerr Taylor (OPM 39, 2010) and his wife, Jill, returned home from Russia in 1998 with their adopted daughter, Christina, they brought with them a desire to make the process easier for other families. They created Pathways for Little Feet, a nonprofit that provides... View Details

24 Apr 2014
News

Steering a steady course for Argentina's future

Cristiano Rattazzi (MBA 1973), CEO of Fiat Argentina and president of the Museum of Modern Art in Buenos Aires, talks about helping to steer a steady course for the country's future. (Published April 2014) View Details

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

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Winter 2014
Article

Does Service Bundling Reduce Churn?

By: Jeff Prince and Shane Greenstein

We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,... View Details

Keywords: Communication Technology; Customer Satisfaction; Product Marketing; Telecommunications Industry

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