Publications

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details

Keywords: by Sean Silverthorne; Computer; Education

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

her time between factory floors, design meetings, setting the strategy, and crunching the numbers. “I’m happy that I was there as the production manager when we started out, but I had to determine the best... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

15 Nov 2020
News

Podcasts Engage New Audiences with HBS

Gifts to the HBS Fund support a wide range of people and programs like this. Professor Mike Toffel lays out the scenario: JUUL is the e-cigarette market leader—its revenue grew from $200 million to $1 billion between 2017 and 2018. But the company also faces questions... View Details

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

Summing Up In the judgment of respondents to the October column, repeating the development of disruptive technologies is an admirable but elusive target. Respondents commonly asked whether it is a process disrupted by too many factors—some of them a View Details

Keywords: by James Heskett

01 Jun 2007
News

34,000 Pages and Counting

Relations has had direct contact with more alumni — or read more birth announcements and vacation travelogues. Over the years, the Class Notes production process has evolved from handwritten and typed notes to Web submissions. “Back in... View Details

Keywords: class notes; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

27 Nov 2017
Blog Post

Joining a Start-up: 10 Lessons Along the Way

join a start-up and the lessons she learned. 1. No pressure, no diamonds.In the cash-strapped environment of a start-up there is pressure to deliver direct results; there's no hiding behind the delayed consequences and layers of View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

November 2012 (Revised July 2014)
Case

Andrew Sullivan and Faraway Ltd

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom

September 2010 (Revised April 2015)
Case

Taj Hotels, Resorts and Palaces

By: Rohit Deshpande and Mona Sinha

The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury... View Details

Keywords: Growth Management; Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Accommodations Industry; India

Keywords: Laura Singleton; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

01 Dec 2001
News

Corporate Governance Conference Addresses Global Challenges

governance, discussed in a presentation by HBS professor Krishna G. Palepu and associate professor Tarun Khanna. They suggested that the need to compete in global product and labor markets actually preceded capital-market concerns as a... View Details

March 2001 (Revised March 2003)
Case

Kelon (A): China's Corporate Dragon

By: Yasheng Huang and David Lane

Kelon was founded in the small, rural town of Rongqi in the Guangdong Province in 1984. In a six-year span, Kelon became China's largest refrigerator maker. In the 1990s it faced fierce competition from other Chinese firms as well as from multinational corporations.... View Details

Keywords: Competition; Multinational Firms and Management; Ownership; Consumer Products Industry; China

Find at Harvard

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's... View Details

Keywords: by Julie Jette

01 Dec 2018
News

Competencies and Credentials

pace of technological change, the emergence of a gig economy, and shifting global and labor markets. As faculty co-chairs of the Managing the Future of Work project, William Kerr and Joseph Fuller are leading efforts to prepare leaders... View Details

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the Entrepreneurial View Details

Keywords: by Michael Blanding

24 Aug 2016
Blog Post

Internship In Action

introducing a new operational strategy for a group of sellers. After a few weeks of investigation my manager and I pushed to initiate the launch of this new operational strategy, which has been super cool. After visiting the warehouse and... View Details

Keywords: Consumer Products / Retail

February 2019
Teaching Note

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer... View Details

Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China

September 2018
Case

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company... View Details

Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China