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      New Product ManagementRemove New Product Management →

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      • December 1988 (Revised March 1990)
      • Case

      Karen Vincent and Zodiac Corp.

      By: Howard H. Stevenson
      Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry
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      Stevenson, Howard H. "Karen Vincent and Zodiac Corp." Harvard Business School Case 389-078, December 1988. (Revised March 1990.)
      • November 1988 (Revised July 1997)
      • Case

      Technology Transfer at a Defense Contractor

      By: Linda A. Hill
      At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects
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      Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • October 1988
      • Case

      Harris Seafoods Leveraged Buyout

      By: William A. Sahlman
      Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details
      Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Industrial Products Industry; Industrial Products Industry
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      Sahlman, William A. "Harris Seafoods Leveraged Buyout." Harvard Business School Case 289-019, October 1988.
      • October 1988
      • Article

      Managerial Influences in the Implementation of a New Technology

      By: D. A. Leonard and I. Deschamps
      Keywords: Management; Leadership; Technology
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      Leonard, D. A., and I. Deschamps. "Managerial Influences in the Implementation of a New Technology." Management Science 34, no. 10 (October 1988): 1–13.
      • September 1988 (Revised December 1998)
      • Case

      Donner Co.

      By: Roy D. Shapiro
      The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details
      Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry
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      Shapiro, Roy D. "Donner Co." Harvard Business School Case 689-030, September 1988. (Revised December 1998.)
      • September 1988 (Revised September 1994)
      • Background Note

      Note on Process Analysis (Abridged)

      By: Roy D. Shapiro
      Provides an introductory note to production processes and the use of flow diagrams. View Details
      Keywords: Management Analysis, Tools, and Techniques; Management Practices and Processes; Production
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      Shapiro, Roy D. "Note on Process Analysis (Abridged)." Harvard Business School Background Note 689-032, September 1988. (Revised September 1994.)
      • September 1988 (Revised June 1993)
      • Case

      Ring Medical

      By: V. Kasturi Rangan
      Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
      Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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      Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (A): Organizing New Product Sales Channels--1986

      By: V. Kasturi Rangan and Joseph G. Finegold
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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      Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (B): Organizing New Product Sales Channels--1987

      By: V. Kasturi Rangan
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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      Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
      • August 1988 (Revised February 1992)
      • Case

      Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

      By: V. Kasturi Rangan and Jon Skofic
      Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
      Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom
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      Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
      • August 1988 (Revised April 1998)
      • Case

      IBM 360: Giant as Entrepreneur

      By: Joseph L. Bower
      Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
      Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry
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      Bower, Joseph L. "IBM 360: Giant as Entrepreneur." Harvard Business School Case 389-003, August 1988. (Revised April 1998.)
      • August 1988 (Revised August 1989)
      • Case

      Poletown Dilemma, The

      By: Thomas R. Piper
      Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
      Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan
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      Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
      • May 1988 (Revised November 1990)
      • Case

      Airbus vs. Boeing (B): The Storm Intensifies

      By: Malcolm S. Salter
      Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
      Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
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      Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
      • spring 1988
      • Article

      Product Market Competition and Managerial Slack

      By: David S. Scharfstein
      Keywords: Product; Markets; Competition; Management
      Citation
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      Scharfstein, David S. "Product Market Competition and Managerial Slack." RAND Journal of Economics 19, no. 1 (spring 1988): 147–155.
      • November 1987
      • Background Note

      The Magic Matrix: Products and Accounts

      By: Benson P. Shapiro
      Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
      Keywords: Marketing Strategy; Product Marketing; Customers
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      Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
      • Article

      Managing Across Borders: New Organizational Responses

      By: Christopher A. Bartlett and S. Ghoshal
      Keywords: Management; Organizations
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      Bartlett, Christopher A., and S. Ghoshal. "Managing Across Borders: New Organizational Responses." MIT Sloan Management Review 29, no. 1 (Fall 1987): 43–54. (Also in The History of Management Thought, edited by Peter J. Buckley, Ashgate Publishing, 2002; and in Smart Globalization: Designing Global Strategies, Creating Global Networks, edited by Anil K. Gupta and Eleanor Westney, San Francisco: Jossey-Bass Publishers, 2003.)
      • Book Review

      Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield

      By: Dorothy A. Leonard
      Keywords: Information Technology; Decision Choices and Conditions; Change; Production
      Citation
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      Leonard, Dorothy A. "Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield." Administrative Science Quarterly 32, no. 3 (September 1987).
      • July 1987
      • Case

      Altoona Corp.: Computer Products Division

      By: Roger E. Bohn and Robert H. Hayes
      A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
      Keywords: Factories, Labs, and Plants; Volatility; Performance Consistency; Performance Improvement; Performance Productivity; Quality; Mathematical Methods; Hardware; Manufacturing Industry
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      Bohn, Roger E., and Robert H. Hayes. "Altoona Corp.: Computer Products Division." Harvard Business School Case 688-010, July 1987.
      • summer 1987
      • Article

      Managing Across Borders: New Strategic Requirements

      By: Christopher A. Bartlett and S. Ghoshal
      Keywords: Management; Strategy
      Citation
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      Bartlett, Christopher A., and S. Ghoshal. "Managing Across Borders: New Strategic Requirements." MIT Sloan Management Review 28, no. 4 (summer 1987): 7–17. (Also in The History of Management Thought, edited by Peter J. Buckley, Ashgate Publishing, 2002.)
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