New Product Adoption - Publications - Faculty & Research

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

suggested that the benefit of separating the new venture had to do with securing resources for it. However, our research found that parent organizations invested roughly the same amount in integrated ventures as they did in independent... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with Yash Raj Studios, one of... View Details

Keywords: by Kim Girard; Motion Pictures & Video

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

current model is artificial and static, and far removed from everyday social interaction," says Jeana H. Frost, who along with Michael I. Norton and Dan Ariely is taking an academic look at online dating and how it can be improved. They describe their results in a... View Details

Keywords: by Martha Lagace; Publishing

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes, who is faculty chair of a View Details

Keywords: by Sean Silverthorne; Retail

16 Jul 2013
First Look

First Look: July 16

managerial skill, and significant alignment of interests. All these abound in the private sector. Thus major opportunities exist for businesses that can create and claim value by improving resource efficiency. The products and services... View Details

Keywords: Anna Secino

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

such as the new iWatch, and I'm offered a service that will alert my doctor of any health abnormalities via the device , I'm going to agree to that. My health will win out over privacy in that case." We have learned to live with and... View Details

Keywords: by James Heskett

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

provisions that made them difficult to compare, even for economic man, let alone for average consumers who may also have had too little self-control in their desire for a home and a mortgage. The resulting mortgages were then packaged in ways that John Bogle, in his... View Details

Keywords: by Jim Heskett

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

26 Nov 2001
Research & Ideas

Women Entrepreneurs Use Springboard for Funding

fared financially as a result of the event, stats from the year 2000 are encouraging. Forty percent of the women entrepreneurs in last year's New England forum collectively raised $100 million in equity capital. According to Andrea... View Details

Keywords: by Martha Lagace

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris... View Details

Keywords: by Julia Hanna; Energy; Utilities

13 Jul 2009
Research & Ideas

Diagnosing the Public Health Care Alternative

authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and... View Details

Keywords: by Staff; Health

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

obtaining both good and bad news from their school-tied firms, but perhaps as a tacit agreement, acting only on the positive news." Importantly, the research takes into account stock returns in the years before and after the October 2000... View Details

Keywords: by Carmen Nobel; Financial Services

28 Apr 2010
Research & Ideas

Earth Day Reflections

Nordisk. At United Technologies, whose products include Carrier air conditioners, Otis elevators, and Pratt & Whitney aircraft engines, a recent integrated report focused on such nonfinancial metrics as lower fuel consumption and... View Details

Keywords: by Staff

14 Nov 2011
Research & Ideas

Creating a Global Business Code

both heartening and disturbing. “We were looking for 'Generally Accepted Conduct Principles.'"—Rohit Deshpandé The good news is that the researchers found broad consensus among the employees of the four multinationals who were asked... View Details

Keywords: by Carmen Nobel

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

Pisano said. “You talk to this guy and you think he's a production engineer" — Gary Pisano The precise attention to detail is also key to creating a menu that the chef describes as harmonious. "The more harmony in the menu, the... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

Entrepreneurial success may depend on more than a great idea, plenty of connections, and financial backing, new research suggests. The entrepreneur’s job security may also play a significant role. Uncertain job prospects, such as those... View Details

Keywords: by Sean Silverthorne

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

acquisitions, partnerships, new product launches, or international expansion in ways you might not have had the time and space to think through. 3. Pay down your organizational debt Every fast-growing... View Details

Keywords: by Jeffrey Bussgang

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

the products they are trying to sell, be it apparel, cars, or beauty products. By conducting field research, I wanted to better grasp what has now become a key marketing instrument for many companies, and understand how and why they make... View Details

Keywords: by Sarah Jane Gilbert; Sports

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

out the Brownie. Price: $1.00. And easy to use. As the famous slogan of the product announced: "You push the button. We do the rest." It took time for Eastman himself to grasp the profit potential of democratizing photography.... View Details

Keywords: by Richard S. Tedlow

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

said, it's time for a new kind of standards to emerge: standards not just for how computers communicate, but for how business processes work. Even an advanced technical protocol like XML, said Upton, "with all its cleverness, doesn't... View Details

Keywords: by Kenneth Liss

Publications