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Show Results For
- All HBS Web
(6,591)
- People (16)
- News (1,183)
- Research (4,409)
- Events (27)
- Multimedia (21)
- Faculty Publications (2,972)
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 29 May 2001
- Research & Ideas
Good News, Not Blues, For the Inner City
a "simplistic view of capitalism and competition and what the market system has to offer. There is no conflict between capitalism and developing skills. Creating a safe work environment is consistent... View Details
Keywords: by Martha Lagace
- 01 Jun 2008
- News
America the Difficult
States? Indeed, much of the rhetoric on investing environments argues that the major destinations for U.S. outbound FDI — the developed markets of Europe and Japan and the emerging View Details
Horace C. Wright
Wright spent 44 years with the company and led it through its transition from the small Chicago Flexible Shaft Company to its present incarnation as Sunbeam Corporation. Under his leadership, Sunbeam dramatically expanded its home appliance View Details
Keywords: Fabricated Goods
Charles L. Brown
returns to investors of 25%. In the process, he reinvigorated AT&T’s research and development efforts and continued to solidify AT&T’s 70% market share of long distance phone business. View Details
Keywords: Communications
- Profile
Shantanu Rege
is to explore the differences between developed markets and emerging ones," Shantanu explains. "Analyzing a three- to five- percent-growth business within a developed... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
because waste is lost money. By developing a reputation as a company that produces products that are as safe as possible for people and the environment, we also improve our market share. This is going to... View Details
- 19 Oct 2011
- News
A Good Look
executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer demand for natural ingredients grew. (The View Details
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
Keywords: Food & Tobacco
- 14 May 2013
- First Look
First Look: May 14
Venture Capital By: Lerner, Josh, and Joacim Tåg Abstract—We survey the literature on venture capital and institutions and present a case study comparing the development of the venture capital market in the... View Details
Keywords: Sean Silverthorne
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical sales data to customize the... View Details
- 01 Dec 2004
- News
The Future of Stem Cells
knowledge to other medical areas as well. As for public policy and business, the desire to reduce medical and health-care costs and the rewards to be reaped from the development of blockbuster therapies will further drive View Details
Keywords: Garry Emmons
- 10 Dec 2001
- Research & Ideas
Governance in India and Around the Globe
not actual practices. This introduction and conclusion from a recent working paper, "Product and Labor Markets Globalization and Convergence of Corporate Governance: Evidence from Infosys and the Indian Software Industry," looks... View Details
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- 01 Dec 2010
- News
Greyser Honored for Sports Business Achievement
Stephen A. Greyser, the Richard P. Chapman Professor of Business Administration, Emeritus, has received the 2010 Sports Marketing Lifetime Achievement Award from the American Marketing Association in... View Details
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
received from early adopters. My work started as an internship position in business development, where I began developing new collateral materials to boost our marketing and selling activities. However, over... View Details
Keywords: Entrepreneurship
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the companies' ongoing multinational View Details
Keywords: Garry Emmons
- 03 Nov 2015
- First Look
November 3, 2015
systems. We then develop a simple model of how these markets enable entry by small or flexible suppliers and the resulting impact on existing firms. Finally, we consider the regulation of peer-to-peer View Details
Keywords: Sean Silverthorne
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Harvard Business School Case 818-013 Magpie: Developing and Using Buyer Personas The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating... View Details
Keywords: Sean Silverthorne