Publications

Web

Trade Catalogs - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details

05 Mar 2020

Peek Program Chat at Georgia Institute of Technology

Join this informal chat to hear directly from a past Peek participant and learn more about the residential educational experience designed for college students to gain knowledge and insight into the MBA degree. View Details

03 Sep 2012
News

A tale of technology and the written word

Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Educational Support Services; Educational Services; Social Assistance; Health, Social Assistance

31 Mar 2023
Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

and Active Labor Act of 1986 requires all emergency departments to address critical health needs regardless of the patient’s ability to pay. This informal coverage, the... View Details

Keywords: by Kasandra Brabaw; Insurance; Health

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

2009
Article

Placing the Normative Logics of Accountability in 'Thick' Perspective

By: Alnoor Ebrahim

This article provides a critical reflection on the heavily normative nature of current accountability debates. In particular, it explores three streams of normative discourse on nonprofit accountability: improving board governance, improving performance-based... View Details

Keywords: Fair Value Accounting; Accounting; Governance; Performance Evaluation; Governing Rules, Regulations, and Reforms; Goals and Objectives; Management Practices and Processes; Power and Influence; Social and Collaborative Networks; Organizational Structure; Relationships; Accounting Industry

1998
Article

Consumer Acceptance of Interactive News in the Netherlands

By: Anita Elberse

Keywords: News; Customers; Netherlands

January 2017
Article

Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice

By: Uma R. Karmarkar, Baba Shiv and Rebecca M.C. Spencer

Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we... View Details

Keywords: Decision Making; Choice; Sleep; Choice Sets; Confidence; Consumer Psychology; Consumer Preferences; Decision Choices and Conditions; Consumer Behavior

Web

HBSGrid Terms of Service - Research Computing Services

All members of the Harvard Business School community, including guest users, have a shared responsibility to protect confidential information and critical HBS network resources. Harvard University has put... View Details

June 2009
Teaching Note

The Rise of President Barack Hussein Obama (TN)

By: David A. Thomas, Laura Morgan Roberts and Stephanie Creary

Teaching Note for [409115]. View Details

Keywords: Value; Political Elections; Personal Development and Career; Power and Influence; United States

October 2012
Case

Riding the Wave of Technological Change at RE/MAX, LLC.

By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney

David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details

Keywords: General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation

Educators

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

Sparks" to develop the brand and a plan to change how employees experienced HCL. The group started with an icon, Thambi, which means "brother" in Tamil, symbolizing "the importance of the individual and the View Details

Keywords: by Kim Girard

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this era View Details

Keywords: by James Heskett

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

inventing. This implies that, if large companies want to get the benefits of these new products and the potential growth of these markets, acquisition may be the most effective route and, indeed, it may be... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage

September 1974
Article

Repeated Games of Incomplete Information: The Symmetric Case

By: Elon Kohlberg and Shmuel Zamir

Keywords: Games, Gaming, and Gambling; Information

May 1992 (Revised July 1994)
Case

Breaking with the Past?: Four Examples of Product Change

Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details

Keywords: Product Design; Change; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry