Publications

November 2003 (Revised November 2005)
Case

Arcor: Global Strategy and Local Turbulence

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, recovering from the Argentine financial crisis, thwarts globalization plans. Already Latin America's leading candy producer and an exporter to over 100... View Details

Keywords: Risk and Uncertainty; Decision Making; Global Strategy; Food and Beverage Industry; Argentina

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

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06 Aug 2015
News

New rule could fuel debate over CEO pay

28 Mar 2022
News

The Supply Chain Crisis Is About to Get a Lot Worse

18 Sep 2021
News

Celebrating AI-Infused Talent Management at the Eightfold Conference

22 Feb 2016
News

Every Company Needs a Growth Manager

27 Jun 2016
Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

important as other inputs in production and can create significant competitive advantage” over each other and across a wide variety of countries and sectors, says Sadun. “Originally it was like a bet—can we quantify management?” she says.... View Details

Keywords: by Michael Blanding

03 Dec 2020
Blog Post

The HBS Show Must Go On

The HBS Show is a cherished tradition at Harvard Business School. Twice a year, theater nerds among the student body congregate and perform two productions – the fall cabaret and the spring full-scale musical – designed to poke fun at... View Details

2021
Working Paper

Entrepreneurial Learning and Strategic Foresight

By: Aticus Peterson and Andy Wu

We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details

Keywords: Experience; Interdependency; Strategic Foresight; Crowdfunding; Timeline; Delay; Forecasting; Entrepreneurship; Learning; Complexity; Forecasting and Prediction; Product Development; Planning

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2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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October 2010
Case

Scollon Productions: Working with a Bunch of Characters

By: Lena G. Goldberg and Chad Carr

As the sole female employee in an 11 person production shop, Lisa Ocheltree complained about being subjected to crass sexual "jokes" and antics; after being discharged, she filed a sexual harassment lawsuit against her former employer, Scollon Productions, alleging... View Details

Keywords: Working Conditions; Ethics; Employee Relationship Management; Lawsuits and Litigation; Organizational Culture; Problems and Challenges; Gender

October 2009
Simulation

Strategy Simulation: Competitive Dynamics and Wintel

By: Ramon Casadesus-Masanell

In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details

Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry

July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

August 1995 (Revised September 1995)
Case

Hutton Branch Manager (A)

By: Lynn S. Paine and Jane Palley Katz

The manager of an E.F. Hutton branch office must decide how best to approach a colleague whose aggressive and ethically problematic cash management practices have cost the branch a major institutional client. These practices had been encouraged by top management at... View Details

Keywords: Ethics; Business or Company Management; Decisions; Management Skills; Cash Flow; Financial Management; Investment; Management Teams; Financial Services Industry