Publications

February 2003
Teaching Note

Bush Boake Allen (TN)

By: Stefan H. Thomke

Teaching Note for (9-601-061). View Details

Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry

01 Dec 2018
News

Competencies and Credentials

pace of technological change, the emergence of a gig economy, and shifting global and labor markets. As faculty co-chairs of the Managing the Future of Work project, William Kerr and Joseph Fuller are leading efforts to prepare leaders... View Details

October 1996 (Revised March 1998)
Case

Schroder Ventures: Launch of the Euro Fund

By: Josh Lerner, Kate Bringham and Nick Ferguson

Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details

Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

effectiveness – I will essentially be a general athlete supporting the management team and a number of other functional areas.” Aaron’s internship began on June 11 in Los Angeles. He’s confident it will be a View Details

Keywords: Consumer Products / Retail

01 Jun 2009
News

Inside the Partnership

was soon known to everybody. He knew exactly how to capitalize on all these contacts. With his subsequent War Production Board service, he soon became the number one go-to man between corporate America and the U.S. government. President... View Details

Keywords: Garry Emmons

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

Profile

Fola Folowosele

Why was earning your MBA at HBS important to you? At Mesoamerica Energy, the wind energy company I worked at prior to business school, I held a cross functional role that straddled engineering and business development. It was through this experience that I realized... View Details

Keywords: Consumer Products; Consumer Products

November 1993 (Revised November 1994)
Case

Molding the Impossible: the NYPRO/Vistakon Disposable Contact Lens Project

By: Clayton M. Christensen

NYPRO, Inc., one of the world's leading manufacturers of plastic injection-molded products, is asked by the Vistakon Division of Johnson & Johnson to manufacture molds that Vistakon will use to produce disposable contact lenses. The required dimensional tolerances for... View Details

Keywords: Customer Relationship Management; Engineering; Management Practices and Processes; Product Development; Production; Groups and Teams; Manufacturing Industry; Medical Devices and Supplies Industry

25 Aug 2014
News

Wendell P. Weeks, MBA 1987

Corning 2007 Named Chairman, Corning 2007 Corning markets Gorilla Glass 2013 Fast Company names Corning one of World’s 50 Most Innovative Companies Chairman and CEO, Corning Incorporated As CEO of Corning Incorporated, Wendell Weeks View Details

Keywords: Susan Young

24 Mar 2020
Research & Ideas

These Coronavirus Heroes Show Us How Crisis Leadership Works

challenge: keeping Merck’s antibiotic factory running after school closures forced employees with children to stay home. Omar Ishrak, Medtronic CEO, leads a global company of 100,000 people. His greatest challenge currently is ramping View Details

Keywords: by Bill George; Health

01 Mar 2012
News

Making Finance Personal

use over engineering-driven solutions in the consumer-software space and showed that simplicity trumped bells and whistles, an important lesson for subsequent entrepreneurs in those early days of the computer and software revolutions. That cutting-edge leadership in... View Details

Keywords: Garry Emmons; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

01 Dec 2005
News

One-on-One with Peter Cuneo

film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately involved in the View Details

Keywords: Julia Hanna; comic books; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with low disposable income; per... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

09 Feb 2017
Blog Post

Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

and cross-brand initiatives across Williams-Sonoma’s iconic eight-brand portfolio. I joined WSI after a few years in management consulting, where I managed projects across my firm’s retail and technology... View Details

Keywords: Consumer Products / Retail

01 Feb 2002
News

Terrorism, Insurance, and Uncle Sam

"contrary to popular wisdom, government involvement with private-sector risks is nothing new." Moss noted that public-risk management goes back to the earliest days of the Republic and cited policies such as limited liability, federal... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry