Publications

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect routines,” Ascarza says. More services and products than ever are now sold online. That means the... View Details

Keywords: by Rachel Layne; Transportation

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

inquiry this week.) Meanwhile, he let serious product quality issues spiral out of control by understating safety risks and product problems. This left the media, politicians, and consumers to dictate the... View Details

Keywords: by William George; Auto

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

medicine, and health-care providers to resolve current dilemmas around post-market drug safety and consumer product safety. Historically, the United States oriented its regulation to pre-market testing, but the time has come to more... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

May 1989
Teaching Note

Tektronix: Portable Instruments Division (B), Teaching Note

By: Robert S. Kaplan

Teaching Note for (9-188-143). View Details

Keywords: Production; Cost Management; System; Product; Resource Allocation; Management Practices and Processes; Electronics Industry

October 1981 (Revised June 1985)
Case

Walton Instruments Manufacturing--1980

Provides an opportunity for students to examine the impact of different manufacturing control methods on the manufacturing infrastructure. Information flow, inventory control, quality control and process flows interact and different trade-offs are examined. Introduces... View Details

Keywords: Quality; Production; Management Practices and Processes; Infrastructure

Find at Harvard

November 1993 (Revised November 1994)
Case

Molding the Impossible: the NYPRO/Vistakon Disposable Contact Lens Project

By: Clayton M. Christensen

NYPRO, Inc., one of the world's leading manufacturers of plastic injection-molded products, is asked by the Vistakon Division of Johnson & Johnson to manufacture molds that Vistakon will use to produce disposable contact lenses. The required dimensional tolerances for... View Details

Keywords: Customer Relationship Management; Engineering; Management Practices and Processes; Product Development; Production; Groups and Teams; Manufacturing Industry; Medical Devices and Supplies Industry

January 2008
Supplement

Procter & Gamble Brazil (B): Turning to Success

By: Rosabeth Moss Kanter and Matthew Bird

Supplements with the (A) Case. View Details

Keywords: Change Management; Competency and Skills; Consumer Products Industry; Brazil

April 1988 (Revised March 1991)
Case

Tektronix: Portable Instruments Division (B)

Describes the new material-burdening system they have implemented and the cycle-time-burdening system they are proposing. Asks students to analyze the new cost system. View Details

Keywords: Cost Accounting; Production; Management Systems; Manufacturing Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new information technologies on their general knowledge about View Details

Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone View Details

Keywords: by James Heskett; Computer

01 Apr 2020
News

What My Time in Vietnam Taught Me About Dealing with Shortages

nothing away from the brave men and women who brought victory in World War II to say that without the outpouring of weapons and equipment from US companies, the war might have been lost. American companies can do the same thing today to overcome the coronavirus crisis... View Details

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details