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Publications

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    • All HBS Web  (15,628)
      • Faculty Publications  (4,382)

      New Market DevelopmentRemove New Market Development →

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      • Research Summary

      Lean Startup Management Practices

      By: Thomas R. Eisenmann

      Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

      • 2025
      • Chapter

      Leapfrog Leaders: Accelerating Systems Leadership Skills

      By: Laura Cabrera, Derek Cabrera and Hise O. Gibson
      We need leaders who can execute at the Strategic, Operational, and Tactical (SOT) levels. But, research shows it takes time for skills to develop at all three levels—too much time. Why does it take too much time? First, because expertise is borne of experience. An... View Details
      Keywords: DSRP; VCML; Strategy; Operations; Leadership Development; Decision Making; Organizational Structure
      Citation
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      Cabrera, Laura, Derek Cabrera, and Hise O. Gibson. "Leapfrog Leaders: Accelerating Systems Leadership Skills." In The Routledge Handbook of Systems Thinking, edited by Derek Cabrera, Laura Cabrera, and Gordon Midgley. London: Routledge, forthcoming.
      • Research Summary

      Long-Run Performance Following Equity Issue

      By: Paul A. Gompers
      In an effort to establish how the transition from private to public firm affects performance, Paul A. Gompers is examining the long-run performance of companies that issue equity in an initial public or seasoned offering. He is also attempting to determine whether... View Details
      • Research Summary

      Making Markets Work: An Executive Education Program for Africa

      By: Debora L. Spar
      In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
      • Research Summary

      Management Control Systems in Multiunit Companies

      By: Tatiana Sandino

      Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

      • Teaching Interest

      Managing International Trade and Investment

      By: Dante Roscini
      Managing International Trade and Investment (MITI) is designed for students who expect to engage directly or indirectly in commerce and in strategic or financial investments across national borders. It covers concepts that are relevant to a number of operating and... View Details
      Keywords: Trade; Investment; Foreign Direct Investment
      • Research Summary

      Managing International Trade and Investment

      By: Debora L. Spar
      Introduced by Debora Spar in 1995, Managing International Trade and Investment is an elective course that prepares students to deal with the distinct set of management challenges that face cross-border businesses. Building on experience that suggests that what works... View Details
      • Research Summary

      Managing Marketspace Service Interfaces

      By: Jeffrey F. Rayport

      Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

      • Research Summary

      Managing Networked Businesses

      By: Thomas R. Eisenmann
      Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details
      • Research Summary

      Managing Product Development in Rapidly Changing Environments

      By: Alan D. MacCormack
      A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
      • Teaching Interest

      Managing the Future of Work (MBA Education—Elective Curriculum)

      By: Christopher T. Stanton

      The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

      • 2023
      • Chapter

      Market Design Under Weak Institutions

      By: Benjamin N. Roth
      As market designers begin to address economic inequality, we will necessarily also begin to engage marginalized populations who have so far not been served well by the markets in which they participate. We will need new market designs for participants who may not... View Details
      Keywords: Market Design; Equality and Inequality; Trust; Emerging Markets
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      Roth, Benjamin N. "Market Design Under Weak Institutions." In More Equal by Design: Economic Design Responses to Inequality, edited by Scott Duke Kominers and Alex Teytelboym. Oxford University Press, forthcoming.
      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Related
      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Research Summary

      Middle East Negotiation Initiative

      By: James K. Sebenius
      The Middle East Negotiation Initiative is a component of the Harvard Negotiation Project that seeks to analyze and develop grounded analysis and advice for complex negotiations in and around the Middle East.  Its current focus is on the intellectual and study questions... View Details
      • Research Summary

      Moving Beyond Direct-to-Consumer

      By: Leonard A. Schlesinger

      Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

      The... View Details

      • Research Summary

      New Technologies and the Future of Food and Nutrition

      By: Ray A. Goldberg
      Ray A. Goldberg has been investigating the impact of new technologies on, and the functioning of, the global agribusiness system in the twenty-first century. He is currently developing a seminar to bring scientists, business leaders, academics, and consumer... View Details
      • Teaching Interest

      Overview

      By: Robert J. Dolan
      Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's... View Details
      Keywords: Marketing; Marketing And Society; Price Customization; Pricing Strategy; Product Positioning
      • Teaching Interest

      Overview

      By: John T. Gourville
      John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
      Keywords: Consumer Behavior
      • Teaching Interest

      Overview

      By: Jeffrey J. Bussgang

      Launching Technology Ventures
      Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

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