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Show Results For
- All HBS Web
(6,915)
- News (1,269)
- Research (4,450)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,088)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
exciting. For the other 364 days a year, consumers go out of their way to avoid commercials. Kenny: The case gets into some data about how much brands are spending on advertising, generally speaking. I mean, what does that number look... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
other common myth that even if the world isn't quite flat today, it will be tomorrow. The data clearly indicate that national borders still matter. I group the differences that they demarcate into 4 areas: those related to cultural... View Details
Keywords: by Martha Lagace
- Research Summary
Intra-Industry Foreign Direct Investment (joint with Andrew Charlton)
By: Laura Alfaro
We identify a new type of vertical foreign direct investment (FDI) made up of multinational subsidiaries producing intermediate inputs, which are of similar skill intensity to the final goods produced by their parents, and which are overwhelmingly located in high skill... View Details
- 22 Aug 2012
- Working Paper Summaries
Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 16 Nov 2016
- HBS Seminar
Ben Shiller, Brandeis University
Bespoken Spirits: Disrupting Distilling
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data... View Details
- 2025
- Working Paper
Residential Battery Storage - Reshaping The Way We Do Electricity
By: Christian Kaps and Serguei Netessine
In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers... View Details
Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
Kaps, Christian, and Serguei Netessine. "Residential Battery Storage - Reshaping the Way We Do Electricity." Working Paper, February 2025.
- 04 Apr 2012
- Research & Ideas
When Founders Recruit Friends and Family as Investors
thoughtfully and purposefully. Every founder should read it—and take the time to digest its rich data and lessons." In this excerpt from Chapter 9, Wasserman discusses the advantages and disadvantages of a common but risky practice... View Details
Keywords: by Noam Wasserman
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
companies they fund. Do Friends Influence Purchases in a Social Network? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for sites such as Facebook and their corporate sponsors. Using a unique... View Details
Keywords: by Staff
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
million, which Chung points out rivals some professional teams. In fact, the National Basketball Association’s Portland Trail Blazers had $153 million in revenue in 2015 according to a Forbes ranking of NBA teams. One limitation in the available View Details
- 19 Jun 2014
- Working Paper Summaries
Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
Keywords: by Ethan R. Mollick & Ramana Nanda
- 16 Jul 2013
- Working Paper Summaries
Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case
- 17 Dec 2012
- Working Paper Summaries
An Outside-Inside Evolution in Gender and Professional Work
- Research Summary
Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond
Part of the fear and misunderstanding of state capitalism in the post-Berlin Wall era stems from the fact that most observers see state-owned enterprises (SOEs) as inefficient soviet companies. In Reinventing State Capitalism: Leviathan in Business, Brazil and... View Details
- 2023
- Working Paper
The Value of Professional Ties in B2B Markets
By: Navid Mojir and Sriya Anbil
We study how a particular form of social ties (i.e., professional ties proxied by past employment) affects price and profitability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diffusion in business-to-consumer... View Details
Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making
Mojir, Navid, and Sriya Anbil. "The Value of Professional Ties in B2B Markets." Harvard Business School Working Paper, No. 22-037, November 2021. (Revised September 2023.)
- Article
Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials
By: Caroline Marra, William J. Gordon and Ariel Dora Stern
Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details
Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology
Marra, Caroline, William J. Gordon, and Ariel Dora Stern. "Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials." BMJ Open 11, no. 6 (2021).
- Article
The Decreasing Value of Our Research to Management Education
By: Jone L. Pearce and Laura Huang
For centuries we have expected the best teachers also to be scholars. The practice of scholarship should do more than make scholars more humble teachers; scholarship is expected to be more than an activity done for its own sake. Here we present evidence that our... View Details
Pearce, Jone L., and Laura Huang. "The Decreasing Value of Our Research to Management Education." Academy of Management Learning & Education 11, no. 2 (June 2012): 247–262.
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details