Customers - Publications - Faculty & Research

01 Dec 2018
News

Combating Climate Change

If global temperatures rise by 6 degrees celsius by 2050—as they are on track to do—officials at the International Energy Agency say the changes would bring “devastating consequences for the planet.” And those consequences will extend to business: Storm-lashed View Details

01 Dec 2015
News

Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?

convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details

Keywords: Erin Peterson

01 Mar 2014
News

Innovation: Crowdfunding College Costs

model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details

Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance

29 Jan 2010
News

Back to Glass-Steagall?

President Obama shocked Wall Street recently with his proposal to cut down to size too-big-to-fail banks by imposing new rules to separate commercial and investment activities. Specifically, Obama would prohibit banks that take customers... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance; Government

23 Apr 2019
Blog Post

HBS Shares Their Favorite Books for HR Leaders

different than those President Lincoln faced, courageous leadership can take on many forms. Take inspiration from Koehn’s book to develop your own leadership style as a manager and motivate employees to take on leadership roles as well. Uncommon Service: How to Win by... View Details

Keywords: All Industries

27 Nov 2017
Blog Post

Joining a Start-up: 10 Lessons Along the Way

favorite customer research call began with a pointed, "Aren't you guys killing my business? Why should I even be taking this call right now?" He's now on our advisory board. Going through the HBS Start-up Bootcamp prepared me... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details

Keywords: Re: Sunil Gupta; Retail

27 Jul 2023
Blog Post

Buy Big, Sell Small

ApnaKlub—which leases warehouse space and trucks—sources the requested products from brand-name manufacturers and distributes them to the wholesalers, who deliver within a reliable time frame. “We leverage technology to bring our View Details

June 2009
Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Teaching Note for [508079]. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China

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12 PM – 1 PM EDT, 30 Sep 2014
Webinars: Trending@HBS

Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate

Building a Global Brand: Why you arent buying Venezuelan chocolate The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

different levels: technical (can it work?), production (can it be produced?), need (does it address customer needs?), and market (is it big enough to justify the investment?). So managers need to assess at which level the uncertainty and... View Details

Keywords: by Wendy Guild

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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01 Dec 2016
News

Carving a Niche

that doesn’t work sometimes,” says Hoye. “This is why we do what we do. So far, it’s working.” From Baker Library: Want to excel at customer engagement like Faction Collective? Read McKinsey’s advice on truly listening to View Details

Keywords: Julia Hanna

18 Dec 2020
News

Progress Update on Racial Equity Plan

updating future MBA financial aid evaluations to consider a student’s socioeconomic background; and the creation of a new, custom multi-year Executive Education program to develop underrepresented/unrecognized minority leaders. The... View Details

01 Dec 2018
News

Alumni and Faculty Books for December 2018

the author’s debt to Belvedere College and the Jesuits as the great influence on his life philosophy and life choices. McEvoy also reflects on how Irish banks morphed from being customer oriented, conservative, dull, and profoundly honest... View Details

03 Jul 2018
What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details

Keywords: by James Heskett; Computer; Technology

01 Jan 2003
News

James E. Burke, MBA 1949

as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details

Keywords: by Sean Silverthorne; Retail

Article

Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

By: Sonya Grier and Rohit Deshpandé

Keywords: Society; Customers; Groups and Teams; Identity; Advertising; Status and Position

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November 2001 (Revised January 2002)
Case

OSI Group

By: Ray A. Goldberg and Hal Hogan

Discusses the challenges facing a global food service supplier and the company's ability to partner with major customers, such as McDonald's. View Details

Keywords: Problems and Challenges; Food; Globalization; Service Delivery; Partners and Partnerships; Service Operations; Customers

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