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Show Results For
- All HBS Web
(6,185)
- People (3)
- News (1,318)
- Research (4,095)
- Events (13)
- Multimedia (77)
- Faculty Publications (2,828)
- 01 Dec 2002
- News
Alumni Honorees Urge Students to Emphasize Ethics
of Starbucks, agreed that ethical actions formed the foundation of good relationships with suppliers, customers, and employees. “An important portion of our customers cares what kind of company we are,” noted Smith. “If they hear we're... View Details
- Web
Digital Marketing Workshop - Course Catalog
going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new products online. Finally, students will have access to... View Details
- 01 Jun 2011
- News
A Former Buyer Turns Designer
(MBA ’05) first line of women’s clothing, AMMARA, won’t hit department stores until this fall, she’s already landed in Women’s Wear Daily for bringing fashionable apparel to mature customers at a lower price point. “I felt there was a... View Details
- 15 Mar 2022
- News
History’s Future
Courtesy Amr AlMadani Millennia ago, the AlUla region in northwestern Saudi Arabia was a thriving commercial and cultural center, a stop on the trade routes that connected the spices, silks, and other luxuries of Arabia and the East to the View Details
- 01 Jun 2008
- News
Faculty Research Online
their jobs. But a downturn is no time to stop spending on marketing. The key, according to Professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. Visit... View Details
Christina Melas-Kyriazi
Christina joined Bain Capital Ventures in 2021, where she focuses on early-stage investments in fintech and commerce. Christina was previously Head of Product for Consumer Foundations at Affirm, where she led a team of product managers to enable a delightful,... View Details
Shirish Nimgaonkar
Shirish is the co-founder of an AI enabled predictive automation software company. and a Natural Language Processing company focused on enhancing customer experience through AI. In the past, he has been a part of the senior management... View Details
- Web
Learn with Baker Library: LSEG Workspace | Baker Library
Help Center Learn with Baker Library: LSEG Workspace Learn With Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database overviews, library resource tutorials, and lessons in... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details
- Web
Influencing Practice | Social Enterprise | Harvard Business School
One of the primary interfaces between the Social Enterprise Initiative and practitioners is through our open enrollment and custom Executive Education programs offered each year. 1_0fzgdmtm Strategic Perspectives In Nonprofit Management... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering... View Details
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- November 2006
- Case
Introducing Frequent Flyer Programs
By: Dennis A. Yao
Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum... View Details
Keywords: Dina Gerdeman
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
customers, not to mention the convenience of keeping customer information on file. While the intermediary charges a fee for its service, buyers widely perceive that the costs are borne by others, namely sellers. Sellers in turn pay the... View Details
- 01 Sep 2011
- News
Water for Life
households efficiently. With over 6 million customers (about 1 million households), the viability of the company can be sustained as long as we remain efficient in our operations and excellent in our service delivery. So far, we have been... View Details
- 28 Apr 2020
- Blog Post
A Crash Course in Saving a Family Business
she needs help reaching existing Bean&Bean customers and attracting new ones. For counsel, she turned to Sarah Endline (MBA 2001), an Entrepreneur-in-Residence at the Harvard Innovation Lab (i-lab) and former CEO of sweetriot, a... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 01 Jun 2022
- News
Vision: Into the Breach
perform automated scans of its clients’ systems for the duration of their policies, finding and plugging security holes as they appear. With approximately 14,000 customers and 2,000 more signing up each month, the company performs roughly... View Details
Keywords: Alexander Gelfand
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details
Keywords: by Marc J. Epstein