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  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to View Details
Keywords: Sean Silverthorne
  • 28 Apr 2022
  • Blog Post

Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities

budgets have entered the EV space.” The ads, she noted, confirm the growing consumer interest in and target market for electric vehicles. Tesla’s boast that it delivered 1 million cars last year shows “that the technology is viable and... View Details
  • 2015
  • Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Related
  • August 2002 (Revised February 2003)
  • Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
Related
  • 14 Dec 2022
  • Blog Post

Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale

and towards more sustainable materials. The two interviews featured below frame the issue from different perspectives as they discuss the point of view of consumers as well as that of business leadership: María Emilia Correa is the... View Details
  • November 1975 (Revised October 1976)
  • Case

Cross River Products

By: Steven C. Wheelwright
Describes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup. View Details
Keywords: Buildings and Facilities; Information; Labor; Demand and Consumers; Production; Supply Chain
Related
  • 01 Dec 2014
  • News

Dressing by Number

More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew as far back as 2010 that there... View Details
Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Dec 2014
  • News

Customizing Couture Online

The way Áslaug Magnúsdóttir sees it, her new website, Tinker Tailor, which uses interactive web technology to customize high-end designer clothing, is an old-school approach to fashion. “Couture always was a collaboration between the designer and the customer,” says... View Details
Keywords: April White; fashion; Professional Services
  • 05 Jul 2011
  • News

Driving Innovation

joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 25 Oct 2016
  • First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
  • 22 Nov 2011
  • First Look

First Look: November 22

guidance for use exists. Data from a recent consumer survey offers some insight for the decision maker to contemplate, as does the school's recent appearance on the cover of Forbes' magazine as the number one undergraduate institution in... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 15 Feb 2022
  • Blog Post

Health Is Wealth | The Path To Creating A Venture

her sleep patterns – to try to improve her performance. It was during this time that she connected with Wallerstofer, who had a PhD in biotechnology and had spent the previous decade building consumer facing nutrition products based on... View Details
Keywords: Entrepreneurship; Health Care
  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

geologist looking at a map and ends with a consumer putting fuel in his car so he can drive to work," Reinhardt explains. "There's enormous economic value being created there; so who captures it?" The value chain for... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • Web

Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details
  • Profile

Brandon Gayle

multiple industries and acquire a tangible set of skills." Developing a deeper playbook Three years at Bain exposed Brandon to "several analytical projects in aerospace and defense: building models, gathering data, and market research, as well as more... View Details
  • 04 Sep 2019
  • News

Ask the Expert: Bounce Back

which we can build a richer, more accurate profile for users of any age. That allows us to personalize messages more precisely, which is exactly what consumers want. They get irritated by offers that clearly aren’t for them—like the... View Details
Keywords: Jen McFarland Flint

    Jon Staff

    Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
    • 01 Dec 1998
    • News

    Goodbye and Hello to MBAs

    Consumer Products: 2% Nonprofit: 2% Retail/Wholesale: 2% Other Financial Services: 10% Other Manufacturing: 5% Other Services: 4% Median base starting salary: $85,000 Profile: Class of 2000 Total number of applications: 8,061 Class size:... View Details
    • 31 May 2011
    • First Look

    First Look: May 31

    and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
    Keywords: Sean Silverthorne