Publications

August 1994
Case

Southwest Airlines: 1993 (Abridged Update)

By: James L. Heskett

Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details

Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry

August 1994 (Revised May 1995)
Case

Engineering Inspection & Insurance Company

By: Robert H. Hayes

Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details

Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States

1994
Chapter

Firms and Their Environments

By: N. Nohria and R. Gulati

Keywords: Business Ventures; Organizational Design; Situation or Environment

1994
Chapter

Managing in an Information Age: Transforming the Organization for the 1990s

By: L. Applegate

Keywords: Management; Organizational Change and Adaptation; Information Technology

1999
Chapter

Organizing for Worldwide Effectiveness: The Transnational Solution

By: C. A. Bartlett and S. Ghoshal

Keywords: Globalized Firms and Management; Performance Effectiveness; Organizational Design

1994
Chapter

Strategic Change: How to Realign the Organization to Implement Strategy

By: R. A. Eisenstat and M. Beer

Keywords: Organizational Change and Adaptation; Strategy

1994
Chapter

U.S. Competitiveness and the Aging Workforce: Toward Organizational and Institutional Change

By: R. M. Kanter

Keywords: Organizational Change and Adaptation; Human Capital; Age; Competition; Trade; United States

July 1994
Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details

Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)

July 1994 (Revised July 1995)
Case

VeriFone: The Transaction Automation Company (A)

By: Richard L. Nolan, Donna B. Stoddard and Hossam Galal

Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details

Keywords: Leading Change; Leadership Development; Market Transactions; Information Technology; Organizational Design; Knowledge Use and Leverage; Organizational Structure; Information Management; Information Technology Industry

July 1994
Background Note

Note on Retail Organizations

By: David E. Bell

Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc. View Details

Keywords: Customers; Managerial Roles; Organizational Structure; Retail Industry

July–August 1994
Article

Effective Oversight: A Guide for Nonprofit Directors

By: Regina E. Herzlinger

Keywords: Nonprofit Organizations; Management

1994
Working Paper

Hard Problems, Godel's Theorem, Dostoyevsky's Devil, and Idiopathic Neuroses: Reflections on the Structure of Theories of Organization

By: M. C. Moldoveanu and H. H. Stevenson

Article

Linking Organizational Context and Managerial Action: The Dimensions of Quality Management

By: S. Ghoshal and C. A. Bartlett

Keywords: Organizations; Management

Article

Organization of Information and the Detection of Gender Discrimination

By: C. Rutte, T. Diekmann, J. Polzer, F. Crosby and D. Messick

Keywords: Information; Groups and Teams; Gender

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry