Marketing Of Innovations - Publications - Faculty & Research

01 Jan 2003
News

Daniel L. Vasella, M.D.

marketing group, hammering out goals and determining resources, work assignments, measures of success, and even rewards and recognition for a job well done. "It is the only method that works if you want to... View Details

01 Sep 2005
News

One-on-One with Thomas Riley

by. However, instead of increasing market share for a new widget, here you have the chance to make the world a better and safer place, now and in the future. It’s an extraordinary opportunity to make a small... View Details

Keywords: Garry Emmons; Finance; Government

28 May 2019
News

Alumni Achievement Awards 2019

financial guts of the business world when I was a teenager.” Big fail: Missing the cut for the high school volleyball team. “I asked the coach what I needed to do to make the team the next year. She told me, and I ended up being captain... View Details

01 Jun 2018
News

The Long Run

arm that would later be published in the local paper. (A journalism major at the University of Georgia, Langford won two years’ free tuition for an editorial he penned on the value of free markets.) While... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

06 Dec 2018
News

Cold Call Horror Stories

of had a strategy of how to help each other make sure that nobody got all the threes and that we all survived. Scott Schulman, HBS Class of ’88. Early, my first year at HBS, I... View Details

25 Aug 2022
News

September 2022 Alumni and Faculty Books

the Cultural Revolution; today they are some of the most innovative educational centers in the world. Will China threaten American primacy? Empires of Ideas looks to the past... View Details

01 Dec 2020
News

New News

because they’re so committed to what they’ve already built their base on. BA: Snigdha, who is your primary audience? And what is the gap you’re trying to fill with the Juggernaut? SS: Our primary market is people View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

12 May 2022
News

Onboarding

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Tosh Barron (MBA 1972) grew up outside of London, studying modern dance and competing on her high school’s sports teams. After college, while teaching physical... View Details

01 Jun 1996
News

Class Acts

vice president of the school's 1,200-member marketing club, she also served as its director of special projects in charge of six committees. At... View Details

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