Growth Strategy And Execution - Publications - Faculty & Research - Harvard Business School

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June 2024 (Revised September 2024)
Case

Driving Scale with Otto

By: Rebecca Karp, David Allen and Annelena Lobb

This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details

Keywords: Artificial Intelligence; Natural Language Processing; B2B; B2B Innovation; Scaling; Scaling Tech Ventures; Business Startups; AI and Machine Learning; Finance; Sales; Business Strategy; Growth and Development Strategy; Entrepreneurship; Information Technology Industry; United States; Cambridge; New York (city, NY); Spain

September 2013
Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai

To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details

March 2022 (Revised February 2023)
Case

Sunōmi Switchel: Time to Switch?

By: Lindsay N. Hyde, Shani Carter McKinney and Alexandra Horvitz

Nicole Blank has bootstrapped her functional beverage company, Sunōmi Switchel, to contracts with leading grocery retailers. She is now faced with a series of choices for if and how to continue to grow the business. View Details

Keywords: Startup; Start-up; Startup Management; Burnout; Entrepreneur; Entrepreneurial Journey; Bootstrap; Entrepreneurship; Growth and Development Strategy; Business Startups; Crisis Management; Financial Condition; Food and Beverage Industry; Food and Beverage Industry; District of Columbia

March 2018
Teaching Note

Augmedix

By: Frank V. Cespedes

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details

Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

February 2010 (Revised November 2011)
Case

International Agribusiness in China: Charoen Pokphand Group

By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu

The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its... View Details

Keywords: Business or Company Management; SWOT Analysis; Adaptation; Business Strategy; Corporate Social Responsibility and Impact; Growth and Development Strategy; Competitive Strategy; Problems and Challenges; Rural Scope; Agribusiness; Change; Agriculture and Agribusiness Industry; China

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

October 2023 (Revised January 2024)
Case

Ball: EVA Driving the World's Leading Can Manufacturer (A)

By: Jonas Heese and Susan Pinckney

The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details

June 2002 (Revised April 2004)
Case

Studio, The

By: Walter J. Salmon and Wendy Carter

The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are... View Details

Keywords: Expansion; Risk and Uncertainty; Business Growth and Maturation; Apparel and Accessories Industry; Apparel and Accessories Industry

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

September 2023
Case

Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups

By: Marco Di Maggio, James Barnett and Susie L. Ma

In 2020, Henrique Dubugras and Pedro Franceschi, co-founders and co-CEO’s of the fintech company Brex, needed to determine how to balance their vision with the desires of their investors. They intended to expand Brex’s offerings to include other products that served... View Details

Keywords: Business and Stakeholder Relations; Expansion; Growth and Development Strategy; Entrepreneurial Finance; Financial Services Industry

November 1994 (Revised March 1996)
Case

Pepsi's Regeneration, 1990-1993

By: David A. Garvin and Donald N. Sull

Craig Weatherup, the president and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new... View Details

Keywords: Transformation; Leading Change; Growth and Development Strategy; Management Systems; Standards; Organizational Structure; Outcome or Result; Performance Improvement; Problems and Challenges; Food and Beverage Industry

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

CSO should be placed on the executive team because the mere presence of the CSO at the C-suite table keeps sustainability on the agenda. It's important to articulate a compelling business case for such efforts View Details

Keywords: by Dina Gerdeman; Manufacturing

February 2003 (Revised April 2004)
Case

Pharmaceutical Industry, The: Challenges in the New Century

By: Stephen P. Bradley and James Weber

Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details

Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry

20 May 2013
Research & Ideas

The Long-Term Fix to US Competitiveness

day or two a week at a major corporations, receive mentorship, and are matched with a "work buddy." The model should be scaled up to include the state's other 14 community colleges, she said. Gregory Bialecki, secretary for the... View Details

Keywords: by Stephanie Schorow & Harvard Gazette

December 2014
Case

JBS

By: David E. Bell

JBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form... View Details

Keywords: Protein; Beef; Brazil; Prepared Foods; Agribusiness; Agriculture; Expansion; Growth Management; Food; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Brazil

January 2019 (Revised July 2021)
Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane

With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details

Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry

November 2021 (Revised April 2022)
Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details

Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa

03 May 2011
First Look

First Look: May 3

Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values View Details

Keywords: Sean Silverthorne

July 2010
Case

Fidelity Retires in Canada

By: Robert C. Pozen and Edward Warren Scott

The head of Fidelity Canada was faced with a decision about what to do with its retirement business there. Although Fidelity as a fund manager has made some headway in Canada, the competition has been very tough for the administration of retirement plans—a separate... View Details

Keywords: Business Exit or Shutdown; Investment Funds; Globalized Firms and Management; Growth and Development Strategy; Retirement; Competition; Financial Services Industry; Canada; United States

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September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

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