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Show Results For
- All HBS Web
(10,560)
- People (64)
- News (2,476)
- Research (4,491)
- Events (25)
- Multimedia (91)
- Faculty Publications (2,754)
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 14 Oct 2013
- Research & Ideas
Time that Government Reopens for Business
making good money in developing markets, but those opportunities are now considerably diminished due to depreciating currencies in the face of high commodity prices, specifically energy prices, which are... View Details
Keywords: by Jim Aisner
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
is well and alive, and P2P offers great opportunities to promote new content. Clearly, there is a profit-enhancing role for some type of bundling even with digital distribution. However, it is also possible... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
their permission, of course," he says.) The idea is to gauge how consumers react to advertisements in a natural setting. "There are two competing hypotheses," he says. "One is simply that if you get people's attention, you're likely to... View Details
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to many other multinationals: should the company shift from... View Details
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
Every year, just as Hercules cleansed the Augean Stables, some NFL teams undergo a thorough reorganization of their coaching staffs. This annual exercise in bloodletting, known as Black Monday, takes place on the first Monday after the... View Details
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
"The study of e-commerce has unfolded in much the same way that e-commerce thrust itself on the business world—with a great deal of overstatement," says Marc J. Epstein, Visiting Professor and Wyss... View Details
Keywords: by Marc J. Epstein
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
Ahuja makes distinctions between two types of value: "primary appropriability," or a company's' ability to exploit the opportunity of an invention by turning it into... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
explored in this area of study. Still, their work so far makes clear the many opportunities that await companies willing to devote resources to this increasingly important aspect View Details
Keywords: by Peter K. Jacobs
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
those who care about the renewed, continued competitiveness of the United States," he told attendees who gathered recently at the national summit held at HBS, America on the Move: Transportation and Infrastructure for the 21st... View Details
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
business world with revelations it had been paying bribes for contracts on a massive scale—eventually admitting to payouts in 60 percent of its markets, totaling $130 million to $275 million a year. Shopping trips to Hong Kong were the... View Details
Keywords: by Michael Blanding
- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
opportunities to address systems of care issues so critical to the treatment of patients with chronic conditions." If curricula are a significant problem, they often reflect... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
racial discrimination. In Digital Discrimination: The Case of Airbnb.com, Benjamin G. Edelman and Michael Luca investigate the possibility of racial discrimination against people who advertise properties on... View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
and the US auto industry are on their way to recovery and that the IPO symbolizes the beginning of a new stage in the life of GM, whose sales figures have recently shown improvement. Vineet Kumar, Assistant... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
offered in the lounges—showers, spa, Internet connection, appetizing free food and drinks, along with the opportunity to rest during a layover—is exceptional value to members. There is even a higher class of... View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
does business management mean in this context? For some MBA students, the answers are something of an awakening. The ways that they have traditionally added value—by implementing top-notch business practices, using deep analytical skills... View Details
- 02 Jul 2024
- Book
Five Essential Elements to Build the Capital You Need to Lead
communication positions you for opportunities to pursue your own treasure, to join other people's journeys, and to bring others along on your journey with you as well. One of the principles View Details
Keywords: by Dina Gerdeman
- 11 Jan 2016
- Research & Ideas
Is Group Loyalty a Force for Good or Evil?
other groups to win at all costs—suddenly those traits don’t matter anymore. Loyalty forces you to focus in on your goal.” That Achilles’ heel of loyalty is one that managers need to be conscious of in... View Details
Keywords: by Michael Blanding
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
athletes in the world. But when I had the opportunity to follow her for a day of sponsorship and other commitments in New York City, I also learned she is a business professional and comfortable speaking in... View Details