Publications

Web

Behavioral Finance & Financial Stability

Greenwood & Samuel G. Hanson Robin Greenwood and Samuel G. Hanson describe a methodology to measure sentiment in the market for US Corporate... View Details

28 Jul 2009
First Look

First Look: July 28

they cannot spend on marketing the way their competitors do. The case invites students to explore an unusual business model in both concept and... View Details

Keywords: Martha Lagace

January 2018 (Revised September 2023)
Case

Giving Birth to Ovia Health

By: Jeffrey J. Bussgang and Julia Kelley

In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Health Care and Treatment; Health Industry

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

10 Nov 2009
First Look

First Look: Nov. 10

in a multi-platform bundle. Dominant firms otherwise sheltered from entry by standalone rivals can be vulnerable to an adjacent platform provider's envelopment attack. We develop a taxonomy of envelopment... View Details

Keywords: Martha Lagace

January 2008
Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih

Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details

Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation

Find at Harvard

06 Sep 2016
First Look

September 6, 2016

Scholes Abstract—Across eight experiments, we demonstrate that humor can influence status, but attempting to use humor is risky. The successful use of humor can increase status... View Details

Keywords: Carmen Nobel

27 Jun 2016
Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

captivated Harvard Business School’s Raffaella Sadun for more than a decade. “The question is, Are there certain practices that are beneficial to firm performance regardless of the industry or the country... View Details

Keywords: by Michael Blanding

2010
Book

Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

By: Geoffrey Jones

Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details

Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry

24 Apr 2012
First Look

First Look: April 24

insights; describes how the technique should be adapted for use in an entrepreneurial context; and offers tips and cautions about applying the... View Details

Keywords: Carmen Nobel

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

homes in those neighborhoods, property values would decline and put the FHA’s loans at risk. By 1968, when Congress ultimately passed a law banning racial discrimination in... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

December 1974 (Revised February 1985)
Case

Southwest Airlines (A)

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details

Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas

February 1978
Case

Sierra Log Homes, Inc. (A)

By: Michael E. Porter

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details

Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States

Blog

Take Control of Your Personal Brand

Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is also faculty chair of View Details

October 2022
Case

Single.Earth

By: Rembrand Koning and Emer Moloney

Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details

Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

30 Jan 2018
First Look

January 30, 2018

These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity, we offer a framework that distinguishes... View Details

Keywords: Sean Silverthorne

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

Harvard Business School Professor Amy Edmondson experienced her first big-stakes professional failure when she was just starting out in her academic career, some 30 years ago, after a decade working in... View Details

Keywords: by Michael Blanding

October 2010
Supplement

Belco Global Foods: Spreadsheet Supplement (CW)

By: C. Fritz Foley and Matthew Johnson

This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the Head of Global Credit at Belco Global Foods must decide which trade... View Details

Keywords: Customers; Decisions; Trade; Financial Strategy; Governance Compliance; Managerial Roles; Market Transactions