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Publications

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  • All HBS Web  (6,261)
    • People  (3)
    • News  (1,340)
    • Research  (4,164)
    • Events  (16)
    • Multimedia  (81)
  • Faculty Publications  (2,896)

Show Results For

  • All HBS Web  (6,261)
    • People  (3)
    • News  (1,340)
    • Research  (4,164)
    • Events  (16)
    • Multimedia  (81)
  • Faculty Publications  (2,896)
← Page 215 of 6,261 Results →
  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

procedures, boost innovation, and keep costs down while retaining a high degree of teamwork, communication, and coordination across functions. While its top-ranked customer service ratings have established its reputation as the "nice"... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • 01 Sep 2010
  • News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • April 2017
  • Teaching Note

Basecamp: Pricing

By: Frank V. Cespedes
This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing
Citation
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Cespedes, Frank V. "Basecamp: Pricing." Harvard Business School Teaching Note 817-128, April 2017.
  • December 2000
  • Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone
Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details
Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet
Citation
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Sahlman, William A., and Jared Stone. "SupplierMarket.com (A)." Harvard Business School Case 801-228, December 2000.
  • 11 May 2011
  • Research & Ideas

Building a Better Board

stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just recent financial results, such... View Details
Keywords: by Carmen Nobel
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
Citation
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Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)

    Mills B. Lane, Jr.

    Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and sales promotions to... View Details
    Keywords: Finance

      Don H. Barden

      build the cable infrastructure for the city. Barden eventually signed up over 100,000 customers (one-third of the homes in Detroit) and sold his cable division in a deal that netted $100 million in 1994. Barden has gone on to pursue... View Details
      Keywords: Communications
      • 25 Aug 2022
      • News

      Open Market

      efficiently, accelerating the business model, and building the leadership team.” Howard started at the mobile brokerage company Robinhood in 2019. Tapped to help it scale and manage its operations teams, she is responsible for everything from brokerage and crypto... View Details
      Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
      • 09 Feb 2017
      • Blog Post

      Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

      enhance the lives and experiences of my customers in unique and meaningful ways. Hear Anddria's student perspective during her time at Harvard Business School. View Details
      Keywords: Consumer Products / Retail
      • 01 Mar 2017
      • News

      Students Forecast Climate Change’s Impact

      in the reduction of greenhouse gases, customers need to play a more significant role.” — Piersten Gaines (MBA 2018) Vail Ski Resort Data point: “The typical ski resort needs 100–105 days of skiing to secure the average industry profit... View Details
      Keywords: Dan Morrell
      • 01 Jun 2015
      • News

      In My Humble Opinion: Priya Paul (OPM 28, 1999)

      the hot, new restaurant wherever I travel.” Industry trend: A commoditization of the boutique, design-based experience. “I see customers seeking hotel experiences that are less institutionalized and more authentic to the cities they’re... View Details
      Keywords: Julia Hanna
      • 01 Mar 2006
      • News

      Entrepreneur's Notebook with Paul Conforti and Kim Moore (both MBA '97)

      centrally, frozen, and distributed to multiple locations, thereby allowing quality control, reduced cost, and consistency. Most importantly, customers have an emotional attachment to their favorite desserts — they come back for more, and... View Details
      Keywords: Margie Kelley; desserteries; Food Services and Drinking Places; Hospitality
      • May 2025
      • Case

      Fidji Simo: Growing the Pie at Instacart

      By: Hubert Joly, Leonard A. Schlesinger and James Barnett
      In January 2025, Instacart CEO Fidji Simo considers strategies for continuing to grow Instacart from a grocery delivery platform to a holistic grocery technology company, including in-store grocery technology and expanding partnerships across the grocery sector. View Details
      Keywords: Change; Change Management; Transformation; Customers; Food; Growth and Development; Health; Labor; Working Conditions; Leadership; Leading Change; Management; Operations; Ownership; Going Public; Strategy; Food and Beverage Industry; Technology Industry; United States; Canada
      Citation
      Educators
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      Joly, Hubert, Leonard A. Schlesinger, and James Barnett. "Fidji Simo: Growing the Pie at Instacart." Harvard Business School Case 325-052, May 2025.
      • 18 Dec 2020
      • News

      Progress Update on Racial Equity Plan

      updating future MBA financial aid evaluations to consider a student’s socioeconomic background; and the creation of a new, custom multi-year Executive Education program to develop underrepresented/unrecognized minority leaders. The... View Details
      • 12 Nov 2021
      • Op-Ed

      Can Our Parenting Struggles Make Us Better Leaders?

      they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details
      Keywords: by Ranjay Gulati; Air Transportation
      • Web

      Related Collections - A Chronicle of the China Trade

      newspapers on nineteenth-century trade and commerce in China and Hong Kong. In addition to prominent titles such as “China Maritime Customs & Trade Statistics,” the collection also includes a unique business archive, the “Hong Kong... View Details
      • Web

      Tools & Services | Information Technology

      leaders who make a difference in the world. We ’ re here to help you identify and implement flexible and easy-to-use tools that empower you to teach, learn, and work more effectively every day. Browse our services to discover what you can do when HBS IT is behind you.... View Details
      • 01 Jun 2009
      • News

      Crisis and Creativity

      JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in... View Details
      Keywords: Bhaskar Chakravorti
      • 01 Feb 2000
      • News

      Breaking Down Barriers: The Electronic Wallet

      bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more... View Details
      Keywords: Judith A. Ross
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