Publications

October 2010 (Revised January 2012)
Background Note

Book Publishing in 2010

By: Stephen P. Bradley and Nancy Bartlett

Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details

Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry

17 Jun 2019
Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting

2021
Working Paper

Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo

We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details

Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico

Read Now

February 2008 (Revised April 2008)
Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation

21 Dec 2010
First Look

First Look: December 21

insight of that paper, which is that a demand for fairness could lead to different economic systems such as those observed in France versus the U.S. (multiple equilibria). Download the paper: http://www.hbs.edu/research/pdf/11-059.pdf A Brief Postwar History of U.S.... View Details

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

an employer should not be able to require that I have an annual checkup. Individual consumers should have the right to decide whether they need these services. It is wrong to contend that fostering consumer... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

Philip Lehman

Lehman was responsible for forming a profitable alliance with Goldman, Sachs that marked the beginning of a new type of investment house. Together they managed 114 negotiated offerings for 56 issuers. Their premiere interest was on the View Details

Keywords: Finance

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

Profile

Max Reichel

"I'm working on a business plan for a consumer internet start-up," he says. Max will use his EC year to explore his plan even further "and determine whether it is something I'll do right after school, or whether I'll... View Details

16 Jul 2021
Blog Post

Staying Under the 1.5°C Threshold: The Role of Government, Business, and Society

both governments and corporations to make these commitments possible. MacNaughton further emphasized that “while framework from government is important, in the end, it’s businesses who drive innovation, who offer the solutions, who create what View Details

Web

Instrument of Pictorial Publicity - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

image of confidence in both the production and sale of consumer goods. On display at Rockefeller Plaza were works by artists whose Machine Age photographs revealed the geometric beauty of factories and production lines and celebrated... View Details

01 Mar 2009
News

Faculty Responds to Financial Crisis

Financial System, Professor David Moss’s course on the history of financial panics. It draws parallels to the current crisis. Consumer Finance, jointly taught by HBS professor Peter Tufano and HLS professor Howell Jackson, examines the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

August 2024
Case

Coca Cola İçecek—Managing a Sudden Turbulence

By: Felix Oberholzer-Gee, Namrata Arora and Gizem Cihan Dincsoy

In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics... View Details

Keywords: Business Strategy; Logistics; Supply Chain Management; Crisis Management; Distribution; Consumer Products Industry; Consumer Products Industry; Turkey; Central Asia; Middle East

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details