Publications

Fintech Entrepreneur: 25 years global experience, ranging from fintech founder raising $100MM in public and private equity, to bank senior executive running $2BN P&L. Passionate about technology-enabled delivery of financial services to View Details

Keywords: Finance;#64;#Software/App

Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman

In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details

Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation

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January 2006 (Revised August 2006)
Case

Four Products: Predicting Diffusion (2006)

By: John T. Gourville

One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption

01 Dec 2017
News

Case Study: The Doctor Deficit

illustration by Pablo Amargo illustration by Pablo Amargo There is a doctor shortage in the United States, according to the Association of American Medical Colleges, which predicts that the deficit could increase to more than 90,000 doctors by 2025. Meanwhile, the... View Details

Keywords: April White

Fast Answer

FIELD Global Immersion Resources: Ghana

restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China") and "Mobile in... View Details

03 Jan 2018
News

Candy That Is Good for You

we knew there was room to really get in there and disrupt and innovate. “The response has been overwhelmingly positive. Consumers are thrilled to have finally found an alternative to the artificial gums they've been having up until now.... View Details

17 May 2017
News

Nisa Godrej Takes Over

Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details

16 Feb 2022
News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details

June 2024 (Revised September 2024)
Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details

Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry

01 Jun 2020
News

Keeping the Beat

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details

Keywords: Motion Picture and Sound Recording Industries; Information

01 Apr 2000
News

Getting the Message

for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details

Keywords: Susan Young

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, View Details

01 Sep 2011
News

Coming Full Circle

doctoral degree. “It was made clear that choosing academia requires a great deal of perseverance,” she comments. “It’s a long and difficult transition from being a consumer to a producer of knowledge, but it’s also stimulating and... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

April 2009 (Revised August 2009)
Case

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms