Consumer - Publications - Faculty & Research

Fast Answer

FIELD Global Immersion Resources: Colombia

in X" reports ("Consumer Lifestyles in China") and "Mobile in X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. View Details

01 Oct 1999
News

Eight Among Many: Nancy J. Karch

strong retail practice, which now accounts for half of the firm's consumer business. Like most senior McKinsey partners, Karch has served on numerous internal committees, and she is particularly proud of her work in forming (and then... View Details

Keywords: Susan Young

29 Oct 2019
Blog Post

Merging the Worlds of Finance, Investing, and Environmental Impact

what you mean by the “circular economy” and what you do at Closed Loop Partners? The circular economy is simply a system focused on minimizing waste and making the most of the resources we already have. That’s in contrast to the linear system, where we extract... View Details

02 Nov 2016
Blog Post

Career and Internship Choices for the Classes of 2016 and 2017

consumer packaged goods, with the later appearing to be driven by interest in smaller, early-stage companies. View a complete analysis of the career and internship choices for the MBA Classes of 2016 and 2017. View Details

Keywords: All Industries

11 Jul 2006
First Look

First Look: July 11, 2006

hair care. By 1980 there remained strong differences between consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blond and... View Details

Keywords: Sean Silverthorne

Profile

Paul Scharfman

In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the palates of the growing population of ethnic View Details

Keywords: Manufacturing; Retail

Web

SimplyAnalytics | Baker Library

subscription also allows access to Experian Simmons Local for market research data and D&B for business demographics. SimmonsLOCAL is also included with consumer behavior data for all of America's 210 media markets on a local level. Get... View Details

17 Apr 2016
News

Driving Digital Expansion

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details

Profile

Vivian Scalfi

market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer goods with a role at Diageo... View Details

Keywords: CPG

Fast Answer

FIELD Global Immersion Resources: India

"lucida grande", sans-serif;"> "Analysis" tab for full industry reports; Or, go to "Consumers" section in the top bar to browse reports on consumer lifestyles, especially the Megatrends listed... View Details

Andrzej Baraniak

Andrzej cofounded Albert, a direct to consumer FinTech service, in 2015. As of 2023 Albert raised over $200 million in VC funding, has over a million subscribers, and is supported by a team of over 150 employees. Prior to Albert, Andrzej... View Details

Hans W. Becherer

Becherer rebuilt Deere & Company, following the financial farm crisis of the 1980s, into a diverse, global competitor. In 1998, revenues from outside the United States accounted for approximately 25% of Deere & Company sales. Becherer so successfully... View Details

Keywords: Agriculture & Mining

25 Feb 2020
News

Alumni and Faculty Books for March 2020

the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details

27 Mar 2019
News

German Family to Give $11M After Learning Extent of Nazi Past

Krispy Kreme Doughnuts, Panera Bread, Peet’s Coffee & Tea, cosmetics giant Coty, and other consumer brands. Peter Harf was a 2011 recipient of HBS’s Alumni Achievement Award. Harf told the AP that when he and the current Reimann family... View Details

24 Apr 2014
News

Building business for a better Brazil

consumer goods, jobs, and global markets. Since selling the company to Credit Suisse First Boston in 1998, Lemann and his partners, Carlos A. Sicupira (OPM 9, 1984) and Marcel H. Telles (OPM 10, 1985) have focused on acquisitions that... View Details

30 Sep 2024
News

The Making of a Streaming Sensation

over the past seven years or so. But the audience still has a voracious appetite for great content. There's this sort of consumer expectation that they're always going to be served up something special, something surprising, something... View Details

August 2010 (Revised October 2014)
Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang

Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China

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2009
Working Paper

Why Do Countries Adopt International Financial Reporting Standards?

By: Karthik Ramanna and Ewa Sletten

In a sample of 102 non-European Union countries, we study variations in the decision to adopt International Financial Reporting Standards (IFRS). There is evidence that more powerful countries are less likely to adopt IFRS, consistent with more powerful countries being... View Details

Keywords: Financial Reporting; International Accounting; Globalized Economies and Regions; Network Effects; Standards; Adoption

Citation

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November 2004
Tutorial

Principles of Microeconomics for Strategists

By: Felix Oberholzer-Gee, Pai-Ling Yin and Elizabeth Raabe

Reviews microeconomic principles from a business strategy perspective, using the digital music industry as context. Contains three modules: demand, supply, and equilibrium. The demand module discusses the willingness to pay, market demand, price elasticity, and... View Details

Keywords: Business Strategy; Supply and Industry; Demand and Consumers; Microeconomics; Balance and Stability; Price; Cost; Revenue; Music Industry

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