Publications

December 1994 (Revised May 2008)
Case

Jensen Shoes: Jane Kravitz's Story

Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Twitchell (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details

Keywords: Prejudice and Bias; Race Characteristics; Attitudes; Personal Development and Career; Performance Evaluation; Gender Characteristics; Apparel and Accessories Industry

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin

On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details

Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Retail Industry; Retail Industry; Italy

April 2010 (Revised March 2011)
Case

Tata Nano The People's Car

By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani

The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details

Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Auto Industry; India

Web

RGE Report - Race, Gender & Equity

successful, her longitudinal study of HBS alumni shows us how systemic inequality can still affect women, even when there is underlying parity in education and skill. [...] Read more 08 Mar 2025 Gender Backlash: Does Exposure to Female Labor View Details

August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

group of retailers is challenging this notion of an industry built on the backs of crummy jobs, very prosperous companies that include Costco, Mercadona, Trader Joe's, and QuikTrip. What do they know that their competitors don't? In a new... View Details

Keywords: by Julia Hanna; Retail

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

Farronato warns. In an industry with razor-thin margins, a few outdated but prominently displayed reviews could sink a restaurant for good. “One or two reviews can destroy their life,” she says. Plus, reviews aren’t representative of all... View Details

Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail

04 Feb 2013
Research & Ideas

Are the Big Four Audit Firms Too Big to Fail?

and in capital markets, and thus for the ability of managers and markets to effectively allocate resources across competing projects." What They Say To determine which of these possibilities have actually borne out during the audit... View Details

Keywords: by Martha Lagace; Accounting

February 2001
Case

BarnesandNoble.com (C)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details

Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry

Web

Buy Now, Pay Later: Introduction

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular View Details

Keywords: by Sean Silverthorne; Retail; Service

Web

Advancing Global, Public, and Societal Health - Health Care

and teaching, including businesses serving low-income populations in both emerging markets and developed nations. Chu teaches the second year elective Business at the Base of the Pyramid , a course introduced jointly with Professor V.... View Details

Spring 2012
Article

The Need for Sector-Specific Materiality and Sustainability Reporting Standards

By: Robert G. Eccles, Michael P. Krzus, Jean Rogers and George Serafeim

Even though the supply of sustainability information has increased considerably in the last decade, companies are still failing to disclose material information in a comparable format. We believe this has two downsides. On the one hand, companies are not adequately... View Details

Keywords: Sustainability; Reporting; Standard Setting; Regulation; Environmental Sustainability; Accounting; Standards; Integrated Corporate Reporting; Corporate Disclosure; Competitive Advantage; Capital Markets; Accounting Industry; United States

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March 2001 (Revised January 2009)
Case

Walt Disney Company, The: The Entertainment King

By: Michael G. Rukstad, David J. Collis and Tyrell Levine

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in... View Details

Keywords: History; Organizational Change and Adaptation; Managerial Roles; Creativity; Corporate Strategy; Boundaries; Brands and Branding; Entertainment and Recreation Industry

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details