Publications

November 2006 (Revised March 2007)
Case

Lifan Group - Automobile Production in China

By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe

Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is... View Details

Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

01 Sep 2003
News

Andrea Silbert

coffee, banana, and textile businesses, Silbert developed a strong interest in microenterprise and arrived at Soldiers Field eager to expand her knowledge. “Initially, I had a hard time trying to share my experiences with others,” she... View Details

Keywords: Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

choices they had made, the career choices they'd like to make in the future, and how they might actually take control of that and develop a strategic plan. New Path is a six-day immersion in everything you need to know to re-enter the... View Details

Keywords: by Mallory Stark

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

years and played a key role in the development of marketing and retailing courses. The collection contains teaching records and includes memorandum, notes and lectures for such classes as Retail... View Details

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

forge a marketing deal with Canal Plus, the leading pay television company in France. These examples highlight two critical characteristics of networked incubators. First, networking is institutionalized, meaning that the incubator has... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

24 Apr 2014
News

Côme Laguë (MBA 1993)

Côme Laguë (MBA 1993) founded his company, Zetta Research, to restructure patent portfolios and other intellectual property assets from closed startups, develop them, and resell them to companies that wish to unlock their potential. He... View Details

Bowman Gray

Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details

Keywords: Food & Tobacco

17 Mar 2020
Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

August 2014
Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

Fast Answer

Field Course: Investing for Impact

power, and demographics. See also, Where can I find U.S. demographic information broken out by ethnic group? Industry and Market Research Databases: BCC Research - Reports on major economic, scientific, and technological View Details

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry