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Show Results For
- All HBS Web
(18,364)
- People (22)
- News (8,899)
- Research (4,176)
- Events (100)
- Multimedia (1,456)
- Faculty Publications (1,890)
- 10 May 2016
- News
Global Warming Is Making You Tired At The Office
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
Management Educator at Harvard Business School. Tabatha Robinson (MBA 2020) is a New York-based lawyer who studies the cannabis industry. [Unsplash/Roberto Valdivia] Are you in favor of legalizing cannabis... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
- 02 Jan 2014
- News
The Power to Change
Entrepreneur-in-Residence at Harvard Business School. Yet for all his big thinking, Wilcox doesn't necessarily view himself as a visionary. He says he's more the guy to help transform View Details
- 02 May 2011
- News
MBA Students Comment on Turmoil in the Middle East and North Africa
- 01 Dec 2007
- News
Letters to the Editor
while on the faculty here; indeed, our ongoing collaboration has enriched my research and teaching immeasurably. Amy C. Edmondson (PhDOB ’96) Novartis Professor of Leadership and Management Harvard Business... View Details
- 23 Sep 2021
- News
How the Global Supply Chain Grinch Could Steal Christmas
- 23 Jul 2020
- Blog Post
Why Plume? To Make a Difference in the World
On the last day of exams of my first semester of the Required Curriculum (RC) year, I walked out of Aldrich with my sectionmate, Dan. We had gotten to know each other through section, playing intramurals... View Details
- Research Summary
Studying the Historical Impact of Globalization on Argentina and Chile
A major priority of the business history group within the Entrepreneurial Management Unit at Harvard Business School is the globalization of the research and teaching of business history. Within this broad context, the overall aim of this two-year project is to... View Details
- 06 Oct 2016
- News
You may not have to haggle for the next car you buy
- 1991
- Chapter
Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond
By: J. A. Deighton, L. F. Alwitt and J. Grimm
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
leaders need a new game plan. We asked Harvard Business School professors to provide practical advice for managing large-scale, long-term remote work at a time when many employees are not only distracted by View Details
Keywords: by Dina Gerdeman
- 03 Nov 2014
- News
A Recap of the U.S. News Hospital of Tomorrow Forum 2014
- 27 Nov 2013
- News
Three Strategy Lessons From the Latest Round of Xbox vs. PlayStation
- 03 Jun 2021
- News
Insurance to Mitigate the Risk of AI Systems Coming into View
- 13 May 2013
- News
The Power of Three
funding for innovation, such as the FIELD course and the Harvard Innovation Lab. “HBS is an incredibly relevant institution and always manages to be at View Details
- 29 Oct 2006
- Research & Ideas
The History and Influence of Andy Grove
biographer Richard S. Tedlow puts it, Grove was "one of the master managers in the history of American business." A new biography, Andy Grove: The Life and Times of... View Details
- 01 Jun 2007
- News
Up from the Ashes
Schumpeter Illustration by Anita Kunz Joseph Alois Schumpeter (1883–1950), an Austrian who taught at Harvard for twenty years, was “one of the greatest economists who ever lived, and an electrifying... View Details