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  • All HBS Web  (6,920)
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  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
  • Web

June O'Sullivan Archives | Social Enterprise

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Erin O’ Malley Archives | Social Enterprise

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Barbara DeLollis Archives | Social Enterprise

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Angela Son Archives | Social Enterprise

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  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

In the debate over whether to increase or decrease the stringency of environmental regulations, the possibility that government agencies might use purchasing to stimulate market demand for "green" products and services is often... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 25 Mar 2008
  • News

Whistling Past the Graveyard

overvalued stock market looks like a casino of smoke, mirrors, and all-too-frequent bubbles. Then there’s gasoline, food, and heating, basic expenses that are suddenly breathtaking. Oh, and merchants are refusing dollars in India and... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments
  • 01 Sep 2017
  • News

City of Dreams

just kind of look at all this,” says Mawilmada. “I like to imagine what it might be when I’m an old man.” His tone is a bit dreamy, but there’s an underlying current of urgency as well. As head of investments for Sri Lanka’s Western... View Details
Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
  • Web

Angel Njenga Archives | Social Enterprise

Filter Results: (1) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future of Work HBS Students Impact... View Details
  • 28 Jan 2014
  • First Look

First Look: January 28

investors and fiduciaries. A wide range of contributors offer new perspectives on dynamics that drive the current emphasis on short-term investment returns. Moreover, they analyze the forces at work in View Details
Keywords: Sean Silverthorne
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John J-H Kim Archives | Social Enterprise

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Andres Alonso Archives | Social Enterprise

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  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

applications and complications follow. The first module is purely about markets and provides the basics about exchange rates and asset pricing in a global economy. Modules 2 through 4 consider how firms are impacted by these global View Details
Keywords: by Sean Silverthorne; Financial Services
  • 27 Oct 2020
  • News

HBS Votes

Ballou-Aares told the Financial Times. HBS Professor Michael Porter, an advisor to Leadership Now who also signed the letter, noted that “business leaders need to throw their support [behind] democratic processes at a time when public... View Details
  • 03 Nov 2003
  • What Do You Think?

Can Investors Have Too Much Accounting Transparency?

not only a company's numbers but also the systems that produce the numbers. Finally, public accountants will have to evaluate the work of the boards' audit committees that hired them. The bill for the additional external auditors and... View Details
Keywords: by James Heskett
  • 08 May 2012
  • First Look

First Look: May 8

detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market... View Details
Keywords: Carmen Nobel
  • December 2018 (Revised June 2020)
  • Case

Creating the French Behavioral Insights Team

By: Michael Luca, Ariella Kristal and Emilie Billaud
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
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Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

want, how they make choices, and how to design and market their insurance products appropriately. Insurers who have struggled in the individual market should look at how the successful insurers have... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
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Winnie Karanja Archives | Social Enterprise

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