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2024 Reunion Presentations - Alumni

done to create opportunity for the 40 percent of American workers stuck in low-wage jobs? This session will feature recent research from the School's Managing the Future of Work Project. Participants will gain an understanding of what... View Details

December 2014 (Revised October 2017)
Case

Social Business at Novartis: Arogya Parivar

By: Michael E. Porter, Mark R. Kramer and David Lane

Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details

Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

01 Oct 2000
News

Edward D. Bullard: The Personal Touch

airy plant; all employees are on salary and receive excellent benefits. Training programs -- for both new and current employees -- are extensive, and employee suggestions, with... View Details

Keywords: Susan Young

01 Jun 2005
News

Do You Speak Business?

do business the same way — with identical processes, functions, and operations — while approaching this elevated stage; but by the time they attain it, successful companies do share certain qualities and... View Details

Keywords: Garry Emmons

01 Aug 2001
News

Bert W.M. Twaalfhoven (MBA '54)

nine associated firms specializing in the manufacture and repair of turbine engines for the aircraft and other industries. But in addition to his business career, Twaalfhoven... View Details

Keywords: Georges F. Doriot; John G. McLean; Alumni Achievement Award; Management of Companies and Enterprises; Management of Companies and Enterprises

March 2008 (Revised October 2009)
Case

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise

By: Rosabeth M. Kanter

Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details

Keywords: Global Strategy; Multinational Firms and Management; Innovation and Management; Leadership Development; Management Teams; Organizational Culture; Integration

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

they are at the mercy of big companies. Labor Markets. In spite of emerging markets' large populations, multinationals have trouble recruiting managers and other skilled... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

September 2001 (Revised July 2009)
Case

Buenos Aires Embotelladora S.A. (BAESA): A South American Restructuring

By: Stuart C. Gilson and Gustavo A. Herrero

In 1998, BAESA, PepsiCo's largest bottler and distributor outside North America, experienced severe financial difficulty and had to restructure its debt and business operations to avoid bankruptcy or liquidation. Based in Argentina, with operations throughout South... View Details

Keywords: Restructuring; Borrowing and Debt; Insolvency and Bankruptcy; Bonds; Stocks; Multinational Firms and Management; Laws and Statutes; United States; Argentina; Brazil

January 2014 (Revised January 2014)
Supplement

GlaxoSmithKline in China (C)

By: John Quelch and Margaret L. Rodriguez

Keywords: China; Healthcare; Pharmaceutical Sales; Ethics; Multinational Firms and Management; Pharmaceutical Industry; China

May 1992 (Revised January 2000)
Supplement

ABB: Accountability Times Two (B)

By: Robert L. Simons

Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB... View Details

Keywords: Multinational Firms and Management; Conflict Management; Complexity; Sweden; Switzerland

April 2001 (Revised September 2001)
Case

Merloni Elettrodomestici: Building for a New Century

By: Joseph L. Bower

In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of... View Details

Keywords: Acquisition; Corporate Entrepreneurship; Multinational Firms and Management; Growth and Development Strategy; Organizational Structure; Business Strategy; Web; Russia

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

for the decade after World War II because wartime destruction led to excess demand, which limited competition as firms rushed to expand capacity. Given the enormous job of rebuilding Europe and much of Asia,... View Details

Keywords: by Pankaj Ghemawat

June 2019
Teaching Note

The National Hockey League

By: Robert F. Higgins and John Masko

Teaching Note for HBS No. 819-036. View Details

Keywords: Sports; Media; Multinational Firms and Management; Expansion; Strategy; Sports Industry; United States; Canada

January 1996 (Revised March 1996)
Case

Ellis International Division: Patrick O'Brian

By: David A. Garvin

Keywords: Multinational Firms and Management

Find at Harvard

July 2016
Case

The EC Rains on Oracle/Sun (A)

By: Lena G. Goldberg

Oracle's proposed acquisition of Sun was on a fast track until the EC's antitrust concerns about open-source MySQL ignited a transatlantic war of words delaying the deal. Sun's performance suffered and its customers were approached by competitors while regulatory... View Details

Keywords: Law; Antitrust; EC Regulation; Mergers and Acquisitions; Multinational Firms and Management; Laws and Statutes; Monopoly; Business and Government Relations

1993
Book

Transnational Corporations: A Historical Perspective

By: G. Jones

Keywords: Multinational Firms and Management

Find at Harvard

October 1996 (Revised March 1998)
Case

Schroder Ventures: Launch of the Euro Fund

By: Josh Lerner, Kate Bringham and Nick Ferguson

Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details

Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe

May 2021
Teaching Note

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

By: Tsedal Neeley

Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details

Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry