Publications

14 Aug 2014
Working Paper Summaries

The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game

Keywords: by Karen Mills & Brayden McCarthy; Banking; Financial Services

October 2014
Technical Note

Legal Hazards of Product Launches

By: Lena Goldberg and Annelena Lobb

This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details

Keywords: Entrepreneurship; Product Launch; Legal Liability

Educators

2015
Working Paper

The Probability of Rare Disasters: Estimation and Implications

By: Emil Siriwardane

I analyze a rare disasters economy that yields a measure of the risk neutral probability of a macroeconomic disaster, p*t. A large panel of options data provides strong evidence that p*t is the single factor driving option-implied jump risk measures in the cross... View Details

Keywords: Financial Markets; Forecasting and Prediction; Financial Crisis; Macroeconomics

SSRN

Read Now

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it... View Details

Keywords: by James Heskett

August 2021
Article

Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett

This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British... View Details

Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India

October 2018 (Revised July 2019)
Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb

The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details

Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion

Educators

1999
Book

The Financing of Catastrophe Risk

By: Kenneth A. Froot

Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

only two short sessions in 1959. At the age of 32, Davis coaxed innovative ideas out of his players—among them greats including John Coltrane and Bill Evans—that took everyone... View Details

Keywords: by Martha Lagace; Music

2007
Chapter

Microeconomic Determinants of Location Competitiveness for MNEs

By: Christian H.M. Ketels

The concept of microeconomic competitiveness based on the frameworks developed by Michael Porter since 1990 are popular with policy makers interested in improving the attractiveness and economic performance of their countries and regions. This concept also has many... View Details

Keywords: Microeconomics; Geographic Location; Multinational Firms and Management; Growth and Development Strategy; Competition

Article

Putting the 'Relationship' Back into CRM

By: Susan Fournier and Jill Avery

Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details

Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry

December 2016 (Revised October 2018)
Case

U.S. Digital Service

By: Mitchell Weiss, Nick Sinai and Michael Norris

Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government... View Details

Keywords: Public Entrepreneurship; Haley Van Dyck; Mikey Dickerson; United States Digital Service; Digital Services; Innovation Teams; Scaling Innovation; 18F; Presidential Innovation Fellows; Government Digital Service; Mike Bracken; Innovation Fellowships; Entrepreneurship; Government Administration; Innovation and Management; United States; United Kingdom

Educators