Growth Strategy And Execution - Publications - Faculty & Research - Harvard Business School

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January 2025
Case

The Vision of Wonder

By: Michael S. Kaufman and Daniella Bertolotti

Serial entrepreneur Marc Lore successfully disrupted three marketplaces—trading cards, diapers (founded Diapers.com and eventually sold to Amazon for more than $500 million) and ecommerce (founded Jet.com competing directly with Amazon and eventually sold to Walmart... View Details

Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Entrepreneurship; Disruptive Innovation; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry

December 1999 (Revised December 2000)
Case

Charles Schwab: A Category of One

By: Stephen P. Bradley and Thomas H. Esperson

Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks... View Details

Keywords: Financial Institutions; Banks and Banking; Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competition; Competitive Strategy; Competitive Advantage; Banking Industry; Financial Services Industry

January 2008 (Revised February 2010)
Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry

August 1965 (Revised December 1987)
Case

L.L. Bean, Inc.

Discusses the development and operations of a small manufacturing and mail order company doing $3 million sales. L.L. Bean operates in violation of most reasonable business principles, but it is profitable and growing. View Details

Keywords: Small Business; Operations; Growth and Development Strategy; Retail Industry; Maine

03 May 2011
First Look

First Look: May 3

Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values View Details

Keywords: Sean Silverthorne

October 2017
Case

Shift Technologies, Inc.

By: Thomas Eisenmann and Nicole Tempest Keller

In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details

Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States

October 2000 (Revised March 2001)
Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler

Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details

Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry

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November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

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November 1999 (Revised March 2001)
Case

Russell Reynolds Associates, 1999

By: Tarun Khanna, Krishna G. Palepu and Rakesh Khurana

The president and CEO of Russell Reynolds examined the company's expansion strategy, especially in emerging markets. He evalulates how quickly the company should open new offices abroad and in which countries. View Details

Keywords: Global Strategy; Growth and Development Strategy; Emerging Markets; Expansion; Consulting Industry

July 2017 (Revised July 2018)
Case

Entrepreneurship for All

By: Lynda M. Applegate and Julia Kelley

Entrepreneurship for All (EforAll) is a Lowell, Massachusetts–based nonprofit that hosts business accelerators for entrepreneurs in underserved communities. By mid-2017, EforAll has five office locations in Massachusetts, and its leadership and the Board of Directors... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Decision Choices and Conditions

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

CSO should be placed on the executive team because the mere presence of the CSO at the C-suite table keeps sustainability on the agenda. It's important to articulate a compelling business case for such efforts View Details

Keywords: by Dina Gerdeman; Manufacturing

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

December 2010 (Revised February 2012)
Case

Yum! China

By: David E. Bell and Mary Shelman

Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and... View Details

Keywords: Business Processes; Business or Company Management; Growth and Development Strategy; Strategy; Business Strategy; Food and Beverage Industry; Beijing Shi

November 1997
Case

Case Corporation

By: Ray A. Goldberg and Tom Clay

A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details

Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

brick-and-mortar shops: Shove your best deals to the back of the store. Should Retailers Match Their Own Prices Online and in Stores? For multichannel retailers, pricing strategy can be difficult to View Details

Keywords: by Sean Silverthorne; Retail

September 2000 (Revised November 2002)
Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

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May 2024
Case

Mission Veterinary Partners

By: Boris Groysberg, Zeeshan Ali and Annelena Lobb

After five successful years, Mission Veterinary Partners (MVP) had to decide on the best way to scale. MVP owned 300 animal hospitals and competed with other consolidators to buy more small veterinary practices. MVP had to distinguish itself as the buyer of choice but... View Details

Keywords: Mergers and Acquisitions; Retention; Growth and Development Strategy; Competitive Strategy

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

October 2010
Case

innocent

By: William A. Sahlman and Harry Wake

This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details

Keywords: Business or Company Management; Expansion; Capital Structure; Corporate Finance; Growth and Development Strategy; Food and Beverage Industry

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