Publications

Blog

Take Control of Your Personal Brand

Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is also faculty chair of View Details

February 2000 (Revised January 2008)
Case

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan and Marie Bell

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details

Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry

Blog

Eight Steps to Board Success for Female Executives

working, avoid using the word "retired." Instead, explain how you are transitioning into a new phase of your career. If you're still in a full-time corporate role, be sure to... View Details

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

30 Oct 2006
First Look

First Look: October 31, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial View Details

Keywords: Sean Silverthorne

March 2008 (Revised February 2009)
Case

Transparent Value LLC

By: Sharon P. Katz, Krishna G. Palepu and Aldo Sesia, Jr.

Leading index company Dow Jones recently signed a license and joint marketing agreement with Transparent Value LLC, the creator of a new fundamentals-based valuation methodology. The agreement allowed Dow Jones to offer a family of indexes based on the Transparent... View Details

Keywords: Asset Management; Stocks; Price; Performance Expectations; Mathematical Methods; Valuation

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

and capture value in this new context (Adner & Lieberman, 2021; Cennamo, 2021). Accordingly, existing strategy frameworks developed for traditional markets are not applicable to View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

Article

An Exploration of Optimal Stabilization Policy

By: N. Gregory Mankiw and Matthew C. Weinzierl

This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details

Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation

Find at Harvard

09 Jan 2014
Working Paper Summaries

Economic Transition and Private-Sector Labor Demand: Evidence from Urban China

Keywords: by Lakshmi Iyer, Xin Meng, Nancy Qian & Xiaoxue Zhao

October 1996 (Revised November 1996)
Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter

Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details

Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry

November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

12 Nov 2008
First Look

First Look: November 12, 2008

selective annexation using a specific policy rule, I find that areas which experienced direct rule have significantly lower levels of access to schools, health centers, and roads in View Details

Keywords: Martha Lagace

14 Dec 2010
First Look

First Look: Dec. 14

research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices. Download the paper:... View Details

Keywords: Sean Silverthorne

02 Jun 2020
Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

has raised both excitement and significant funding, building a successful cloud kitchen has proved easier said than done. In dozens of interviews, we learned that even the most sophisticated data users like... View Details

Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage

December 2005 (Revised August 2006)
Case

Bloemenveiling Aalsmeer

By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details

Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands

July 2006
Article

Bringing History (Back) into International Business

By: G. Jones and Tarun Khanna

We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details

Find at Harvard

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of... View Details

Keywords: by Maggie Starvish

May 2008 (Revised June 2008)
Case

Kenny Kahn at Muzak (A)

By: Linda A. Hill and Emily Stecker

Founded in 1934, Muzak pioneered the industry of background music. Equipped with propriety technology and a vast music library, over the ensuing decades the Muzak franchise organization expanded geographically. Despite a history of innovation, by the late 1990s Muzak... View Details

Keywords: Change Management; Design; Management Analysis, Tools, and Techniques; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Franchise Ownership; Music Industry