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  • All HBS Web  (11,386)
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  • January 2018 (Revised March 2020)
  • Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal
By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry
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Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
  • Web

Middle East & North Africa - Global

installment-based transactions. This indirect, merchant-driven customer acquisition model helped Tabby scale efficiently and remain profitable in a low-margin business. As the company reached over 5 million users, it also began expanding... View Details

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry
    • July – August 2008
    • Article

    Should You Invest in the Long Tail?

    By: Anita Elberse
    The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
    Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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    Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
    • 27 Oct 2015
    • News

    Pay-For-Success is Working in Utah

    • May 2013 (Revised March 2014)
    • Case

    Gap, Inc., 2012

    By: John R. Wells and Galen Danskin
    Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details
    Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Retail Industry; Retail Industry; Retail Industry; Sweden; Spain; United States
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    Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013. (Revised March 2014.)
    • January 2017
    • Teaching Note

    SOHO China: Transformation in Progress

    By: Charles F. Wu and Alexander W. Schultz
    In 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new “build-to-hold” strategy. Founded... View Details
    Keywords: Merchant Builder; Real Estate Development; Public Markets; China; Shared Office Space; Growth and Development Strategy; Property; Construction; Stocks; Financial Markets; Marketing Strategy; Real Estate Industry; Construction Industry; China
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    Wu, Charles F., and Alexander W. Schultz. "SOHO China: Transformation in Progress." Harvard Business School Teaching Note 217-034, January 2017.
    • June 2001
    • Teaching Note

    Coordinating + Managing Supply Chains: Course Overview Note TN

    By: Ananth Raman
    Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
    Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration
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    Raman, Ananth. "Coordinating + Managing Supply Chains: Course Overview Note TN." Harvard Business School Teaching Note 601-159, June 2001.
    • 24 Oct 2016
    • Research & Ideas

    Bernie Madoff Explains Himself

    anybody.” Soltes now plays the recording for students in his MBA and Executive Education courses. His goal is not to garner a discussion of Madoff’s massive crime, but rather to help students realize... View Details
    Keywords: by Carmen Nobel; Financial Services
    • 12 Sep 2023
    • What Do You Think?

    Who Gets the Loudest Voice in DEI Decisions?

    medium-sized, for-profit retailing organization. You have been asked to approve changes to the company’s orientation program that probably would not have crossed your desk several years ago. Your human resources group has proposed changes... View Details
    Keywords: by James Heskett
    • April 2009
    • Case

    Invest Early: Early Childhood Development in a Rural Community

    By: Stacey M. Childress and Geoff Eckman Marietta
    Invest Early was an early childhood development partnership in rural northern Minnesota between 14 different organizations, which worked together through an advisory board, governing board, and leadership team in order to deliver coordinated early childhood services to... View Details
    Keywords: Early Childhood Education; Rural Scope; Management Teams; Managerial Roles; Organizational Change and Adaptation; Business and Community Relations; Partners and Partnerships; Social and Collaborative Networks
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    Childress, Stacey M., and Geoff Eckman Marietta. "Invest Early: Early Childhood Development in a Rural Community." Harvard Business School Case 309-089, April 2009.
    • 15 Sep 2015
    • First Look

    September 15, 2015

    Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details
    Keywords: Sean Silverthorne
    • March 2004 (Revised June 2006)
    • Case

    Journey to Sakhalin: Royal Dutch/Shell in Russia (A)

    By: Rawi E. Abdelal
    Operations of Royal Dutch/Shell in Russia included a strategic alliance with Gazprom, the country's natural gas monopoly, the development of the Salym oil fields in Siberia, and a small retail refilling network in St. Petersburg. Focuses on the Sakhalin II project.... View Details
    Keywords: Decision Making; Energy Generation; Foreign Direct Investment; Lawfulness; Agreements and Arrangements; Alliances; Business and Government Relations; Energy Industry; Russia
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    Abdelal, Rawi E. "Journey to Sakhalin: Royal Dutch/Shell in Russia (A)." Harvard Business School Case 704-040, March 2004. (Revised June 2006.)
    • 29 Nov 2010
    • HBS Case

    United Breaks Guitars

    Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television... View Details
    Keywords: by Julia Hanna
    • Research Summary

    The Function of Outlet Stores

    Outlet stores are ubiquitous in the retail environment, and many firms sell goods through outlets as well as their primary stores. Using a highly detailed data set from a major U.S. luxury fashion goods firm, Professor Ngwe is able to look at market segmentation by... View Details

    • August 2016
    • Case

    Collective Academy

    By: Shikhar Ghosh and Christopher Payton
    This case is about making the decision to become an entrepreneur and early challenges in setting up a business model and team. In 2015, Pato Bichara co-founded Collective Academy to create an affordable, three-year undergraduate experience to infuse innovation into... View Details
    Keywords: Early Stage; Team Building; Business Startup; Trade-offs; Risk; Founders' Agreements; Education; Entrepreneurship; Business Model; Business Startups; Decision Making; Technology Industry; Mexico; Latin America; United States
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    Ghosh, Shikhar, and Christopher Payton. "Collective Academy." Harvard Business School Case 817-026, August 2016.
    • October 2010 (Revised November 2010)
    • Case

    YES BANK: Mainstreaming Development into Indian Banking

    By: Michael Chu and Namrata Arora
    YES BANK, founded in 2003 and highly successful, has consistently been profitable meeting the Indian government's Priority Sector Lending (PSL) requirements, unlike virtually all other private sector banks, which view PSL activity as a necessary but loss-making part of... View Details
    Keywords: Development Economics; Private Equity; Microfinance; Investment; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Environmental Sustainability; Expansion; Banking Industry; India
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    Chu, Michael, and Namrata Arora. "YES BANK: Mainstreaming Development into Indian Banking." Harvard Business School Case 311-063, October 2010. (Revised November 2010.)
    • 10 Sep 2014
    • HBS Seminar

    Ben Edelman, Harvard Business School

    • 16 Jul 2012
    • Research & Ideas

    Are You a Strategist?

    I'll ask a participant at random, 'Do you have that clarity in your company?' And there's always a pause. That pause gives them away." To illustrate the importance of clear purpose, The Strategist touts Swedish home goods View Details
    Keywords: by Carmen Nobel
    • 22 May 2008
    • Working Paper Summaries

    Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24

    Keywords: by Dennis Campbell, Srikant M. Datar, Susan L. Kulp & V.G. Narayanan; Food & Beverage
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