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  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
  • 05 Aug 2015
  • News

Mobilizing the Public to Fight Bribery

“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government
  • 04 Nov 2019
  • News

A Home for Startups

age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details
Keywords: work space
  • 01 Sep 2017
  • News

Alumni on the Best Business Advice They’ve Ever Received

“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details
Keywords: Dan Morrell; Skydeck; podcast; Management of Companies and Enterprises; Management
  • 01 Dec 2014
  • News

Making Big Data Fashionable

Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its first ten years. In 1980, serving... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
  • 12 Jul 2019
  • News

The Birth of a Silicon Valley Blockbuster

companies that can afford to buy that—but there aren’t millions. And it’s very difficult to price discriminate on something which is a physical asset that you sell. Because if you’ve got effectively the exact same box that you’re selling to one View Details
  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • April 2017
  • Teaching Note

Basecamp: Pricing

By: Frank V. Cespedes
This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing
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  • December 2000
  • Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone
Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details
Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet
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  • Portrait Project

Thomas Rajan

industry one airline at a time to where value isn't just a fair ticket price or a healthy balance sheet, but where customers and employees are treated with dignity and respect as well. To lift nations to the heights of their economic... View Details
  • 01 Sep 2013
  • News

A Start-Up with Giddyup

equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200. It's a traditional style, which I... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

network tool, which closely matched the executives' view of their industry and firm, proved useful in making a significant decision for the company. In particular, value network analysis channeled attention to the composition of the View Details
Keywords: Sean Silverthorne
  • 01 Mar 2006
  • News

The Real Conflict

words of Robert Solow, a Nobel laureate in economics and an adviser to the study, “By far the most important factor in that growth is Wal-Mart.” Second, most of the value created by the company is actually pocketed by its customers in the... View Details
Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
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  • 09 Oct 2019
  • Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

administration in the Strategy Unit at Harvard Business School, “whether that means talking to customers about where the pain points are or talking to clients about new opportunities.” Good entrepreneurs use these kinds of conversations... View Details
Keywords: by Michael Blanding
  • 15 Jul 2014
  • First Look

First Look: July 15

Wawa Inc. Retailing requires attention to detail and customer and employee loyalty. Wawa is a 50-year-old food retailer with an almost cult-like following. With $9 billion in revenues, Wawa is the 50th largest privately held company in... View Details
Keywords: Carmen Nobel
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

limited by how quickly customers can learn and how quickly their lives and needs can change. At the same time, he said, the pace of technological progress almost always outstrips the ability of customers to... View Details
Keywords: by Martha Lagace; Financial Services
  • 27 Mar 2025
  • Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

positions them as leaders in decarbonizing India's mobility sector, offering several key insights for our research. Touring Ather's Scooter Assembly Plant in Tamil Nadu Switching from ICE to Electric with Premium ProductsAther drives the View Details
  • Web

Rock 100: The Summit - Entrepreneurship

Chasm , Geoffrey Moore Customer Discovery and Validation for Entrepreneurs , Frank Cespedes Customer Visits for Entrepreneurs , Frank Cespedes Entrepreneurial Marketing : Learning from High-Potential... View Details