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Show Results For
- All HBS Web
(6,185)
- People (3)
- News (1,318)
- Research (4,095)
- Events (13)
- Multimedia (77)
- Faculty Publications (2,828)
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details
Keywords: Dina Gerdeman
- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details
- 12 PM – 1 PM EDT, 01 Nov 2016
- Webinars: Trending@HBS
Leadership in the Digital Era
Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is... View Details
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- Web
Digital Marketing Workshop - Course Catalog
going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new products online. Finally, students will have access to... View Details
- 01 Jun 2011
- News
A Former Buyer Turns Designer
(MBA ’05) first line of women’s clothing, AMMARA, won’t hit department stores until this fall, she’s already landed in Women’s Wear Daily for bringing fashionable apparel to mature customers at a lower price point. “I felt there was a... View Details
- 15 Mar 2022
- News
History’s Future
Courtesy Amr AlMadani Millennia ago, the AlUla region in northwestern Saudi Arabia was a thriving commercial and cultural center, a stop on the trade routes that connected the spices, silks, and other luxuries of Arabia and the East to the View Details
- 01 Jun 2008
- News
Faculty Research Online
their jobs. But a downturn is no time to stop spending on marketing. The key, according to Professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. Visit... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
network tool, which closely matched the executives' view of their industry and firm, proved useful in making a significant decision for the company. In particular, value network analysis channeled attention to the composition of the View Details
Keywords: Sean Silverthorne
- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Making Their Way
for aggressively growing our U.S.-based manufacturing operations, while incorporating a global mindset and offering our customers a true international capability.” With technology leveling the playing field, CGM can function as a globally... View Details
- Fast Answer
Bloomberg: company information
quotes from the foreign exchanges on which an equity trades. RELS for related securities (equity, debt, preferred, money market securities). RV for relative value for customized peer group analysis. SI for short interest (usually monthly) View Details
- 24 Apr 2014
- News
Tackling the data dilemma
firm with innovative products, services, and solutions to help companies transition to the new style of IT. Since joining HP in 2011, Whitman has championed initiatives that help customers navigate the new realities of 21st-century... View Details
- 24 Apr 2014
- News
Student turns family health crisis into online solution
CareSolver, is an online health care service platform that offers families customized care guides as well as educational material and resources. The goal is to help caregivers get better care for their aging loved ones at a lower cost.... View Details
- 01 Jul 2008
- First Look
First Look: July 1, 2008
the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along... View Details
Keywords: Martha Lagace
- 05 Mar 2021
- Blog Post
Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear
wanted to create going into Bootcamp. Our advisors, however, really pushed us to dive deep into customer discovery, surveys and experiments to truly understand the problem we were trying to solve. In talking with potential View Details