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  • All HBS Web  (6,554)
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  • All HBS Web  (6,554)
    • People  (20)
    • News  (1,261)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
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← Page 214 of 6,554 Results →
  • February 1998 (Revised February 1999)
  • Case

Amway Japan Limited

In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of... View Details
Keywords: Strategic Planning; Motivation and Incentives; Business Subsidiaries; Distribution Channels; Customer Satisfaction; Consumer Products Industry; Michigan; Tokyo
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Arnold, David J., John A. Quelch, Yoshinori Fujikawa, and Patrick Reinmoller. "Amway Japan Limited." Harvard Business School Case 598-029, February 1998. (Revised February 1999.)
  • March 1991
  • Teaching Note

Procter & Gamble Co. (A), Teaching Note

By: Frank V. Cespedes
Teaching Note for (9-584-047). View Details
Keywords: Advertising; Brands and Branding; Product Positioning; Product Launch; Consumer Products Industry
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Cespedes, Frank V. "Procter & Gamble Co. (A), Teaching Note." Harvard Business School Teaching Note 591-107, March 1991.
  • May 1986 (Revised August 1987)
  • Supplement

Gillette Co.: Dry Idea Advertising (A), Video Introduction

Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history. View Details
Keywords: Advertising; Consumer Products Industry
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video Introduction." Harvard Business School Supplement 586-145, May 1986. (Revised August 1987.)
  • May 1986 (Revised January 1989)
  • Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
  • January 1974 (Revised January 1987)
  • Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry
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Star, Steven H. "Gillette Safety Razor Division: Blank Cassette Project." Harvard Business School Case 574-058, January 1974. (Revised January 1987.)
  • December 1970 (Revised April 1983)
  • Case

Product Management at United Brands

By: Jay W. Lorsch
Keywords: Product; Management; Consumer Products Industry
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Lorsch, Jay W. "Product Management at United Brands." Harvard Business School Case 471-049, December 1970. (Revised April 1983.)
  • January 1998 (Revised October 1998)
  • Teaching Note

3M Optical Systems: Managing Corporate Entrepreneurship TN

By: Christopher A. Bartlett
Teaching Note for (9-395-017). View Details
Keywords: Consumer Products Industry
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Bartlett, Christopher A. "3M Optical Systems: Managing Corporate Entrepreneurship TN." Harvard Business School Teaching Note 398-094, January 1998. (Revised October 1998.)
  • July 1979 (Revised July 1980)
  • Case

Dallas Tire Corp. (A)

By: James I. Cash Jr.
Keywords: Consumer Products Industry; Texas
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Cash, James I., Jr. "Dallas Tire Corp. (A)." Harvard Business School Case 180-006, July 1979. (Revised July 1980.)
  • June 1991 (Revised March 1995)
  • Teaching Note

Major Home Appliance Industry in 1984 (Revised) and Maytag in 1984, Teaching Note

By: David J. Collis
Teaching Note for (9-386-115) and (9-389-055). View Details
Keywords: Consumer Products Industry; United States
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Collis, David J. "Major Home Appliance Industry in 1984 (Revised) and Maytag in 1984, Teaching Note." Harvard Business School Teaching Note 391-272, June 1991. (Revised March 1995.)
  • November 1978 (Revised June 1985)
  • Case

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein
Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details
Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry
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Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Industries (A)." Harvard Business School Case 179-076, November 1978. (Revised June 1985.)
  • April 1989 (Revised December 1998)
  • Background Note

Household Furniture Industry in 1986

By: Michael E. Porter and Cynthia A. Montgomery
Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
Keywords: Supply and Industry; Consumer Products Industry
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Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
  • November 1985 (Revised December 1994)
  • Background Note

Major Home Appliance Industry in 1984 (Revised)

By: John R. Wells
Analyzes the major home appliance industry in the U.S. in 1984 and gives a profile of the key competitors. May be used with Major Home Appliance Industry in 1988 and Maytag in 1984. View Details
Keywords: Competition; Consumer Products Industry; United States
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Wells, John R. "Major Home Appliance Industry in 1984 (Revised)." Harvard Business School Background Note 386-115, November 1985. (Revised December 1994.)
  • April 1985 (Revised September 1993)
  • Background Note

Hattori-Seiko and the World Watch Industry in 1980

By: Michael E. Porter and Edward J. Hoff
Focuses on the industry's development and evolution in three principal watch producing countries: Switzerland, the United States, and Japan. Based in part on two earlier cases by F.T. Knickerbocker and H.E.R. Uyterhoeven. View Details
Keywords: Industry Growth; Consumer Products Industry; Japan; Switzerland; United States
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Porter, Michael E., and Edward J. Hoff. "Hattori-Seiko and the World Watch Industry in 1980." Harvard Business School Background Note 385-300, April 1985. (Revised September 1993.)
  • August 1984
  • Case

Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

By: Joseph L. Bower
Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
  • Profile

Fola Folowosele

Why was earning your MBA at HBS important to you? At Mesoamerica Energy, the wind energy company I worked at prior to business school, I held a cross functional role that straddled engineering and business development. It was through this experience that I realized... View Details
Keywords: Consumer Products; Consumer Products
  • Profile

Cherian Kurien

Why was earning your MBA at HBS important to you? For me the purpose of an MBA is to develop and refine one's political, economic and social worldview, by debating, listening to and understanding the views of the faculty and fellow students. Harvard Business School,... View Details
Keywords: Consumer Products; Consumer Products
  • Profile

Gary Shi

friends from around the world. The event united Gary’s global curiosity with his capacity for leadership. It also awakened him to the value of general management. “I became committed to business as a career,” Gary says. For six years after graduation, Gary worked with... View Details
  • Web

Business Track | New Venture Competition

hydrogen value chain, linking consumers with producers affordably and flexibly. Team: Eli Litchman (MBA 2025), Fenil Desai. How to Register & Key Dates The key steps in the process & deadlines. Eligibility Participating teams require at... View Details
  • 03 Oct 2017
  • News

Can Bezos’s Ties to Boston—and HBS—Seal the Deal?

its Nasdaq stock market debut. But Bezos was still feeling frugal. He didn’t want to spring for a cab from Logan to the Harvard campus, so some MBA students vied to give him a lift. Two of them, Rayport recalls, were promptly hired to work at Amazon — they helped the... View Details
Keywords: Retail Trade
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
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