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Show Results For
- All HBS Web
(6,547)
- People (20)
- News (1,260)
- Research (4,386)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
- 05 Nov 2013
- First Look
First Look: November 5
http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details
Keywords: Sean Silverthorne
- Profile
Jay Khil
with Maxim Integrated, a semiconductor firm with a strong presence in Asia. Although Jay fulfilled two rotations within Maxim's leadership-development program, she sought assignments that would be less business-to-business related. "I wanted something more View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest market share possible doesn’t work... View Details
- 01 Mar 2009
- News
Health Care a Top Priority at HBS
a topic of great interest to our faculty, students, and alumni.” She notes that some 20 percent of HBS professors are interested in health care, pursuing research in four general areas: management best practices; lab-to-marketplace processes; strategy and View Details
- Career Coach
Troy Peterson
recognition. He then moved to Stripe, where he built and scaled both B2B SaaS and consumer fintech products. Troy joined OpenAI in 2023, where he currently works on AI safety and leads frontier model research programs. View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
her latest book. An authority on business history as well as branding, consumer behavior, and business strategy, Koehn cut her historical teeth on understanding and interpreting the economic and social contexts for businesses. In Brand... View Details
Keywords: by Martha Lagace
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the... View Details
Keywords: Dina Gerdeman
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
has Apple had such a difficult job growing beyond the Mac? A: Apple is a computer company, and Jobs has always understood that his core franchise was very closely connected to the core computer franchise. Consumer electronics products,... View Details
Keywords: by Sean Silverthorne
- January 2013 (Revised April 2015)
- Case
Affinity Labs: Valuing Customer Growth
By: Joseph B. Lassiter III and Elizabeth Kind
In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs: Valuing Customer Growth." Harvard Business School Case 813-147, January 2013. (Revised April 2015.)
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- April 1983
- Case
National Chemical Corp.: Tiger-Tread
A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to... View Details
Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.
- 18 Mar 2014
- Blog Post
BaubleBar Brought to Life, and Other Tales of Joining a Start-up
It’s Tuesday afternoon, March 4th. A lively group of HBS students passionate about retail entrepreneurship sit in Aldrich 108, waiting. Then “ping!” – up pop Julia Straus (HBS ’11) and Katharine Hill (HBS ’12) who both work at BaubleBar, the growing one-stop retailer... View Details
- 10 Jan 2017
- Blog Post
From Product Development to Business School
I sat there silently screaming. Eyes flitting across the room at the faces sitting around the table gathered for a Brita leadership team meeting. They couldn’t possibly do it, I thought to myself, clutching my 3D-printed prototype like a wounded sparrow. I had spent... View Details
- 12 Oct 2016
- Research & Ideas
Break the Rules of How Business is Done
companies have challenged the standard on how business are “supposed” to run. One could argue that these attempts to be different are distracting and time consuming when the work just needs to get done. However, by taking a chance at... View Details
Keywords: by Julia B. Austin
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
war of words would turn off consumers of both brands. And sales growth, not just market share, is what puts money in shareholders' pockets. As the market leader, Coke would never give the underdog Pepsi the benefit of a mention in its... View Details
Keywords: by John Quelch
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
and renamed Firefly Network, Inc., in August 1996. "Privacy, security, and consumer trust are essential to our business and to the development of all Internet commerce," notes Grouf. "We were the first company to have an annual privacy... View Details
Keywords: Garry Emmons
- Profile
Sebastien D'Incau
Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details
- 01 Jun 2010
- News
Entrepreneur-in-Residence
she spun off from Circles), a Boston-based media company whose leading brand, Suzanne’s Files, targets high-end consumers with travel and lifestyle content. A 2003 finalist for Ernst & Young’s Entrepreneur of the Year competition and a... View Details