Publications

April 2020 (Revised April 2023)
Case

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increased ten times, and both EBITDA and revenues had grown... View Details

Web

Cluster Studies - Institute For Strategy And Competitiveness

important new direction in economic policy, building on earlier efforts in macroeconomic stabilization, privatization, market opening, and reducing the costs of doing business. Cluster Mapping Jun 2017 Cluster Mapping as a Tool for... View Details

27 Mar 2007
First Look

First Look: March 27, 2007

Periodical:Journal of Financial Economics (forthcoming) Abstract It is well documented that the venture capital industry is highly volatile and that much of this volatility is associated with shifting valuations and activity in public... View Details

Keywords: Martha Lagace

30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details

Keywords: Sean Silverthorne

30 Oct 2007
First Look

First Look: October 30, 2007

exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this case:... View Details

Keywords: Sean Silverthorne

October 2013 (Revised February 2019)
Case

Chobani: Growing a Live and Active Culture (Abridged)

By: Joshua D. Margolis and Matthew Preble

Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to... View Details

Keywords: Innovation; Culture; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Organizational Culture; Entrepreneurship; Marketing; Growth and Development Strategy; Agribusiness; Manufacturing Industry; Manufacturing Industry; United States; Canada; Australia

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to... View Details

Keywords: by Michael Blanding

June 2023
Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta

By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details

January 2019 (Revised July 2021)
Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane

With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details

Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry

Keywords: insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

March 2022
Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener

Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details

Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

Web

Case Studies - Social Impact Collaboratory

of current and future teachers, calls for values-motivated screening or divestment always posed an inherently complex challenge. Having spearheaded the development of Principles for a Responsible Civilian Firearm Industry released on... View Details

Web

Founder - Entrepreneurship

the Startup Toolkit Short Intensive Program (SIP). Learn how to research business models, market sizes, and competitors by meeting with a Research Consultant at Baker Library—anytime. SPRING Pitch your startup for feedback and the... View Details

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

requirement introduced by the Dodd-Frank Act for fintech lenders might serve the industry well, Di Maggio suggests. The law “forced the banks to actually make sure that the borrowers will be able to repay their loans.” “In the mortgage... View Details

Keywords: by Rachel Layne; Financial Services; Banking

13 Feb 2006
Research & Ideas

When Gender Changes the Negotiation

negotiations. After all, analysts in the investment management industry have highly portable skills and are frequently poached by competing firms. And though all of Park's employees were performing roughly the same work, they had... View Details

Keywords: by Dina W. Pradel, Hannah Riley Bowles & Kathleen L. McGinn

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details