Publications

02 Oct 2007
First Look

First Look: October 2, 2007

Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details

Keywords: Martha Lagace

Web

Launching Tech Ventures - Course Catalog

startup ideas early in the development process? What are the right analytical techniques to derive insight into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit?... View Details

December 2022
Case

The Magic of Marks & Spencer Food

By: David E. Bell, Natalie Kindred and Damien McLoughlin

Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Consumer Products Industry; Food and Beverage Industry; United Kingdom

01 Dec 2010
News

Iron Lady

Development Bank, Oteh is now the director-general of Nigeria’s SEC and the country’s chief financial regulator. At a conference in London in September, Oteh revealed her intention to strengthen the country’s capital View Details

Keywords: Finance

01 Dec 2017
News

Pencils Up: Taking Note of New Courses

When MBA students returned to Soldiers Field in the fall, they had nine new second-year courses to choose from, four with an emphasis on fieldwork. For faculty, developing a course affords the opportunity to draw on research and address... View Details

Keywords: Julia Hanna

November 2009 (Revised December 2009)
Case

DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details

Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China

28 Feb 2020
News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details

Keywords: Arts, Entertainment

19 Jan 2016
News

Electric Avenues

invests up front to develop and build the desalination facility, signing up local utilities to long-term contracts at firm prices. “It’s one of the first examples of a private company in the US water industry taking on View Details

Keywords: Dan Morrell

Fast Answer

Careers, associations and events: medical devices

Where can I find information about major industry associations and events for my career development in medical devices sector? Careers HBS MBA students: See MBA Career & Professional Development... View Details

20 Oct 2009
First Look

First Look: October 20

Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its... View Details

Keywords: Martha Lagace

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

little more familiar to MBA students: she studied finance and marketing at the University of Miami, worked at Merrill Lynch, and founded her own wealth-management firm, all before Dwayne asked her to take over the management of his... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

01 Mar 2005
News

Venture Capital’s Comeback

doesn’t necessarily mean having a global presence. Farrington’s StarVest Partners, for example, focuses on emerging enterprise software, a niche without significant foreign competitors. Nonetheless, the firm tracks foreign software View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

May 2023
Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery

Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details

Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry

October 2001
Article

The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems

By: Gillian Ku and Deepak Malhotra

Keywords: Internet and the Web; Auctions; Growth and Development; Strategy; Problems and Challenges

Find at Harvard

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States