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  • 25 Feb 2002
  • Research & Ideas

The Country Effect: Does Location Matter?

market driven structure. The blending of national cultures over time in Hong Kong, where a high level of economic success has been recorded, may ultimately hurt the performance of companies in that country. H.K. firms have not View Details
Keywords: by Sean Silverthorne
  • July 2002
  • Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Related
  • 10 Jul 2016
  • News

Georgetown Dean Thomas Returns to Teaching

Business Experience elective for undergraduates and the Global Fellows Program. He also developed an online Master of Science in finance degree and opened centers of study on markets and ethics and global... View Details
  • Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

years and played a key role in the development of marketing and retailing courses. The collection contains teaching records and includes memorandum, notes and lectures for such classes as Retail... View Details
  • 28 Feb 2020
  • News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details
Keywords: Arts, Entertainment
  • 01 Jun 2005
  • News

New Magazine Makes Its Mark

Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
Keywords: Roger Thompson; Bookmarks; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information
  • 28 Jun 2004
  • Research & Ideas

Microfinance: A Way Out for the Poor

It's a pittance in the West. A loan of only $500 to $1,200, however, can make all the difference for a man or woman eking out a living in the developing world. Just that much—the typical range of microfinance loans, according to Michael... View Details
Keywords: by Martha Lagace
  • 07 Jan 2009
  • What Do You Think?

Is the World Really Flat?

concluded that "governments should fund education in math and science ... Markets will take care of entrepreneurial innovation." Jay Somasundaram asked whether we are even asking the right question. In his words, "The... View Details
Keywords: by Jim Heskett
  • 17 Mar 2017
  • News

Schwarzman on Blackstone and the Value of an MBA

market leader with $330 billion dollars in assets under management. Along the way, he has emerged as a patron of education, best known for launching the Schwarzman Scholars, an academic and cultural immersion program designed to foster... View Details
Keywords: Management of Companies and Enterprises; Management
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern View Details
Keywords: by Peter K. Jacobs

    George H. Mead

    Mead, who started his career as a chemist and pulp mill foreman, built a paper mill empire. His knowledge of the manufacturing process and the paper market resulted in a steady expansion of the business. Mead was also active in the View Details
    Keywords: Wood, Paper & Forestry
    • 01 Mar 2012
    • News

    Capitalism’s New Agenda

    theatrical for some people. But odd as it may seem, their concerns were not very different from the concerns we heard when we talked to business leaders around the world about the problems they thought might constitute material threats to the sustainability of View Details
    Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance
    • Web

    Health & Wellness Club | MBA

    Wellness Club at HBS is focused on empowering our members with knowledge, wellness trends, and market development within the health and wellness space. As a member of the club, you will have access to... View Details
    • 09 Jan 2006
    • Research & Ideas

    Rebuilding Commercial Real Estate

    that jobs virtually dried up. "Real estate development companies were rescinding offers to classmates of mine." When the job market for commercial real estate tanked, so did MBA student interest.... View Details
    Keywords: by Roger Thompson; Construction; Real Estate
    • 01 Sep 2014
    • News

    Innovation: Revenge of the Nerds

    proposal. At the end of FIELD 3, the team—which was by then armed with a better understanding of both sides of the market and how to engage business owners—pitched HourlyNerd again. This time, the mock stock price climbed to the maximum... View Details
    Keywords: April White
    • Web

    Credential of Digital Innovation and Strategy | HBS Online

    Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital Platforms + team activities and a... View Details
    • Web

    Launching Tech Ventures - Course Catalog

    Intelligence (AI) throughout the cases and coursework. Educational Objectives The course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decisions during... View Details
    • June 2001 (Revised May 2002)
    • Case

    Spir-It, Inc. (A): Building the Business

    Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details
    Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston
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    • November 1995 (Revised June 1997)
    • Case

    Northern Telecom (A): AdVantage & DisadVantage

    By: Robert J. Dolan and Sylvie Ryckebusch
    Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
    Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
    Related
    • Web

    Strategy for Entrepreneurs - Course Catalog

    and predictions about how a firm can make money by solving a problem that the market has yet to solve. As with any new idea, knowing with certainty if your startup idea will work is impossible. Worse yet, a startup idea is a bet with an... View Details