Public Market Investing - Publications - Faculty & Research

03 Apr 2006
Research & Ideas

The Competitive Advantage of Global Finance

applications and complications follow. The first module is purely about markets and provides the basics about exchange rates and asset pricing in a global economy. Modules 2 through 4 consider how firms are impacted by these global View Details

Keywords: by Sean Silverthorne; Financial Services

August 2010 (Revised January 2012)
Teaching Note

Breaking the Buck (TN)

By: Robert C. Pozen and Elizabeth Leonard

Teaching Note for 310135. View Details

Keywords: Financial Crisis; Problems and Challenges; Financial Markets; Investment Funds; Management

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11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details

Keywords: by Peter Jacobs

22 Sep 2009
First Look

First Look: September 22

Series, No. 15325, September 2009 Abstract Evidence on the "funding gap" for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when... View Details

Keywords: Martha Lagace

Fast Answer

Business of Sports

behavior in sport markets and athletic consumer goods University of Michigan Public dataset compiled by University of Michigan professor of Sport Management Dr. Rod Fort Data covers economics and... View Details

01 Sep 2018
News

Ask the Expert: Delivering the Goods

Ickis (MBA 1971, DBA 1978) REISNER: One of the hottest areas of investment growth is in cross-border shipping, but there are two core problems: In an age of terrorism, customs are commercial constraints and also valuable View Details

Keywords: Jen McFarland Flint

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention. FIFA, the governing body of... View Details

Keywords: Garry Emmons

Web

Buildings & Cities - Business & Environment

important historic landmarks and public resources such as hospitals. Heat tends to concentrate in dense urban centers, increasing health risks. A worldwide investment of $3.2 trillion in energy conservation... View Details

Web

Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers View Details

17 Apr 2007
First Look

First Look: April 17, 2007

the right balance between the private benefits of integrated markets and the public value of civic engagement, evidence on the size of the positive spillovers from local media is needed. To date, such... View Details

Keywords: Martha Lagace

01 Mar 2015
News

Cracking Conferences

Margaret Molloy (MBA 2000) came to New York in 1994 for a marketing internship with Enterprise Ireland, a government agency promoting the country’s products in the United States. She had $200 in her pocket and no family connections on the... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details

Keywords: April White

01 Mar 2019
News

Case Study: Off to a Fine Art

which was sourcing originals for its new hotel in Oakland, for example, and a florist who was staging a large-scale but short-term installation at Instagram’s headquarters. At first Giridharadas was simply hoping to build a better market... View Details

Keywords: Jen McFarland Flint

07 Nov 2005
What Do You Think?

Is Less Becoming More?

phenomenon benefits producers and consumers alike. But a recent Harvard Business Review article by consultants Mark Gottfredson and Keith Aspinall questions whether there are benefits for producers, particularly those producing increasingly varied products targeted for... View Details

Keywords: by James Heskett; Consumer Products

25 Oct 2004
Research & Ideas

Planning for Surprises

benefit. The area of decision bias has grown as an important lens of analysis in many areas of business, from finance to marketing to negotiations. We also believe that cognitive biases explain why we allow predictable surprises to occur.... View Details

Keywords: by Martha Lagace

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

in a unified European market with the introduction of the Euro. This new landscape offers new business opportunities and possibilities to write cases that show very multicultural environments fairly unique to Europe. Parallel to that... View Details

Keywords: by Cynthia Churchwell

Web

Fran Seegull Archives | Social Enterprise

Filter Results: (1) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future of Work HBS Students Impact... View Details

October 1988 (Revised December 1994)
Supplement

Major Home Appliance Industry in 1988

By: David J. Collis and Nancy Donohue

Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details

Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe

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January 2008
Background Note

Equity Options

By: Joshua Coval and Erik Stafford

The goal of this simulation is to understand the reliance of option values on volatility. When an investor trades an option, they are essentially trading volatility. Therefore, much of the focus in this lesson is on forecasting volatility. Students are able to use two... View Details

Keywords: Volatility; Forecasting and Prediction; Stock Options; Investment Return; Price; Market Transactions; Mathematical Methods; Value

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