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  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • Web

Michael Alan Williams Archives | Social Enterprise

Filter Results: (1) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future of Work HBS Students Impact... View Details
  • Web

Karl Reid Archives | Social Enterprise

Filter Results: (1) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future of Work HBS Students Impact... View Details
  • Web

Afroza Damji Archives | Social Enterprise

Filter Results: (1) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future of Work HBS Students Impact... View Details
  • 19 Jan 2016
  • News

Electric Avenues

residents with tangible results: When a BOS:311 app user posts a photo of a downed tree limb, for example, the responding public works team often adds a photo of the clean street as well as the workers. “It closes the loop,” she says,... View Details
Keywords: Dan Morrell
  • April 2016
  • Supplement

Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

By: C. Fritz Foley and Çiğdem Çelik
In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey
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  • 24 Apr 2014
  • News

From venture capitalist to 'compassionate capitalist'

chairman of Apax Partners Worldwide, one of the world’s leading private equity investment groups. In 2007, he cofounded Social Finance, a London-based nonprofit that is advancing ways to apply market... View Details
  • 01 Mar 2018
  • News

Case Study: On the Record

the risk associated with investing the potentially significant time and money necessary for the R&D, equipment, and talent that could eliminate these bottlenecks, or focus on growing the business with its current industry-leading... View Details
Keywords: April White
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

assumption that investors who take an interest in ESG data are more likely to integrate that data in their investment decisions. We created an index ranking based on the number of hits controlled for the total stock View Details
Keywords: by Robert G. Eccles & George Serafeim
  • December 1978 (Revised March 1992)
  • Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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  • September 2008 (Revised June 2010)
  • Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
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  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

the right balance between the private benefits of integrated markets and the public value of civic engagement, evidence on the size of the positive spillovers from local media is needed. To date, such... View Details
Keywords: Martha Lagace
  • 23 May 2019
  • News

Álvaro Rodríguez Arregui, MBA 1995

Gentera into the largest microfinance firm in the Americas. Rodríguez’s interest in using microloans to invest in developing economies was first sparked at HBS in 1994 when he helped organize the Latin American Conference. Through a... View Details
Keywords: Susan Young
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

the dollar stores and others who provide the low end, and those targeting the high end. Both of those are doing fairly well from a traffic and margin perspective. Ecommerce is making life most difficult for players targeting the middle class. Q: What are the View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Sep 2018
  • News

Ask the Expert: Delivering the Goods

Ickis (MBA 1971, DBA 1978) REISNER: One of the hottest areas of investment growth is in cross-border shipping, but there are two core problems: In an age of terrorism, customs are commercial constraints and also valuable View Details
Keywords: Jen McFarland Flint

    Steven J. Ross

    Ross built a small family funeral parlor business into the world’s largest media company by the time of his death. In 1962, Ross took the funeral parlor business, Kinney, public at a market valuation of... View Details
    Keywords: Entertainment & Broadcast Media
    • 01 Mar 2010
    • News

    Milestone for HBS Alumna

    Alvarez-Bjelland For the first time, the president of the Harvard Alumni Association (HAA) is a woman MBA from Harvard Business School. Teresita Alvarez-Bjelland (AB ’76, MBA ’79), who took office last summer, will focus her one-year term on Harvard’s role in global... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
    Keywords: by Nancy F. Koehn
    • 10 Aug 2015
    • News

    Leveraging Veterans’ Competitive Advantage

    “People often seem surprised when I tell them that unemployment among veterans is lower than the general population,” states Peter Gudmundsson (MBA 1990), president and CEO of RecruitMilitary, a leading military-to-civilian recruiting firm. “I think there’s a View Details
    • 01 Jun 2025
    • News

    Agenda: Stacy Sonnenberg (MBA 2003)

    pledged to the investment. You have not pledged to have your salary go to a set account to pay back the bank [for your mortgage], right?” “In Europe, where there is a lot less public investment into these... View Details
    Keywords: Sasha Issenberg