New Product Diffusion - Publications - Faculty & Research

Charles A. Heimbold, Jr.

Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds leadership positions in anticancer... View Details

Keywords: Healthcare

Joseph P. Routh

When Routh assumed the position of President in 1938, Pittston’s coal and oil production businesses were generating $26 million in revenues and losing approximately $1 million on the bottom-line. Through shrewd investments and tight... View Details

Keywords: Agriculture & Mining

Robert C. Stanley

A talented engineer, Stanley spearheaded numerous technological innovations in the production and refining of metals at International Nickel (Inco) and continued to grow the company through expansion, taking advantage of low asset prices... View Details

Keywords: Metals

Millard S. Drexler

Drexler helped to transform The Gap from a “me-too” retailer of Levi’s and private label jeans into a fashion icon. He simplified the brand’s product line and invested heavily in provocative advertising which made The Gap a recognizable... View Details

Keywords: Fabric & Apparel

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

the production of high-quality niche content? "The number of eyeballs might not be as many, but advertisers obviously care about the match between content and an upper-end consumer," Zhu says. "If you are a very specialized... View Details

Keywords: by Julia Hanna; Journalism & News; Journalism & News; Journalism & News

Clarence Francis

Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the frozen foods sector, Francis was... View Details

Keywords: Food & Tobacco

Joseph A. Martino

Starting with the company as a 16 year old office boy, Martino went on to transform National Lead into one of the country’s leading industrial producers of lead products and paints. During his tenure as CEO, National Lead was among the... View Details

Keywords: Metals

01 Sep 2010
News

Fair Trade

across other product categories, including both mass and luxury segments, and geographically. In the Eyes of the Beholder The spread of megabrands, and the continued diffusion of French and American beauty... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

by climate change by managing resources more efficiently, pursuing new strategies in the wake of climate change, and bringing climate-ready products to market. On May 15, over 100 Harvard Business School... View Details

Keywords: Agriculture

01 Apr 1996
News

Wake-Up Call: Farewell to the American Dream?

transition from the industrial era to the information/high-technology frontier presage a new era of prosperity, analogous to our transition from an agricultural to an industrial society? I don't think it will happen. The View Details

John A. Kimberly

Kimberly built one of the largest manufacturers of pulp and paper products in the world. His company introduced two big sellers, which are widely sold today – a sanitary napkin (“Kotex”) and a disposable handkerchief (“Kleenex”). View Details

Keywords: Wood, Paper & Forestry

Charles S. Mott

Under Mott’s management, the family owned company grew into a key supplier of automobile parts for General Motors. Realizing the great future of the automobile industry, Mott changed the firm’s activity from bicycle wheel production and... View Details

Keywords: Automotive & Aerospace

Edward I. Scott

Scott capitalized on the growth of in-home bathrooms by being one of the first to produce a product that would eventually replace old newspapers and catalogs which were typically used in outhouses. Scott was also the first to place the... View Details

Keywords: Wood, Paper & Forestry

Nelson Doubleday

Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under... View Details

Keywords: Publishing & Print Media

01 Oct 2000
News

Three Promoted to Full Professor

business school faculty at the University of Chicago, where he created a new course titled Entrepreneurial Finance and Management. Gompers joined the HBS faculty in 1995. His research focuses on the structure, governance, and performance... View Details

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

Student-Profile

Anil Doshi

services. We collected individual performance data and found tremendous potential in providing beneficial services to our users that required the aggregation of that data. I became more interested in understanding how the disclosure, aggregation, and View Details

01 Jun 2016
News

Making It Possible to Explore and Grow

doctorate, I started out as a biologist with an interest in biofuels,” he says. “Then I began working half-time on the science and half-time on business development. I discovered that building the narrative around the company’s products... View Details

29 Feb 2024
Blog Post

IFC India: JSW Steel and Cement and the Quest to Capture Carbon in Hard to Abate Sectors

difficulties of advancing CCUS in India and JSW more specifically. Process Innovation: even in DRI operations that have a purer CO2 emission level, carbon is still diffused and hard to capture. In addition, for JSW, DRI is not the main... View Details

Charles G. Mortimer

Mortimer presided over an intensive period of growth and investment at General Foods. He dramatically expanded the company’s production capabilities and pursued acquisitions to balance the company’s product... View Details