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Show Results For
- All HBS Web
(6,258)
- People (3)
- News (1,340)
- Research (4,164)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,897)
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators and others, it’s unclear how much... View Details
Keywords: by Frank V. Cespedes
- Student-Profile
Professor Shunyuan Zhang
Shunyuan Zhang, assistant professor in the Marketing Unit, discusses her work studying how additional business can extract customer insights from unstructured data to aid their decisions and enhance customer... View Details
- August 2021
- Case
Livongo: Scaling a Purpose-Driven Organization in Healthcare
By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
Gulati, Ranjay, Aseem Shukla, and Reva Nohria. "Livongo: Scaling a Purpose-Driven Organization in Healthcare." Harvard Business School Case 422-017, August 2021.
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
- Web
Marketing - HBS Online
months, 5-6 hrs/week Apply by November 3 $6,500 Credential Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a... View Details
- 01 Jun 2025
- News
Venture: A Welcome Assist
and use Shopify. And second, we’re looking at European companies that have at least $10 million in revenue or 2 million customers a year.” “We’re probably all going to age into the group that I’m building for right now.” “We’re probably... View Details
- 19 Jun 2019
- News
Connecting Patients and Providers
make global specialized healthcare accessible to anyone, anywhere. Trustedoctor “focuses on the first half mile of the patient and provider journey, before customers become in-patients of a provider” explains Jarzabek, who remembers well... View Details
Keywords: April White
- 01 Feb 2000
- News
New Releases
textile dyes so that its customers could reduce their use of other raw materials and their costs for end-of-pipe waste treatment. Ciba could then capture some of these cost savings. Another example is the Ventura, California-based... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details
- 01 Jun 2004
- News
Luxe Redux
innovative design, supply logistics, and the need for superior customer service, and it’s easy to understand why David A. Birnbaum (MBA 1974), a private jeweler, would sound this cautionary note: “Luxury sounds very intriguing, but you... View Details
- 25 Sep 2009
- News
Are You Being Served?
surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
- 24 Apr 2014
- News
Taking direct action in a time of crisis
Scott Smith (MBA 1991), CEO of Cellect Technologies, talks about how he introduced his oil-spill-cleaning product to customers after the BP disaster in Louisiana (Published April 2014) View Details
- January 2023
- Case
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant
By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
- 01 Oct 2002
- News
Class Notes Extra
interviewing and tracking subscribers and customers on behalf of clients in publishing and other industries. He lives in Murfreesboro, Tennessee, with his wife and three children. Since his college days at the University of Massachusetts,... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer personas and journeys... View Details
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
money service, Oi Paggo, but ultimately decided to re-launch the service under a different model. Regulations that are too strict can stifle innovation. In Sri Lanka, the Central Bank of Sri Lanka (CBSL) initially required all mobile money View Details
- March 2006 (Revised September 2006)
- Case
Irizar in 2005
By: Ramon Casadesus-Masanell and Jordan Mitchell
In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details
Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
- February 2000 (Revised November 2002)
- Case
QuickenInsurance: The Race to Click and Close (A)
ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)