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Show Results For
- All HBS Web
(6,256)
- People (3)
- News (1,340)
- Research (4,164)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,897)
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 22 Apr 2008
- News
The Next Harvard Square? Really?
warehouse has been next door to us forever. And what will become of Herb Goodman’s Auto Sales and his smiley-face sign in this new order of things? When my office on the third floor of Teele Hall looked out on Herb and his dealings, I could take a moment here and there... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should... View Details
- 01 Apr 1998
- News
New Releases
Sense & Respond Stephen P. Bradley and Richard L. Nolan, editors (Harvard Business School Press) In the Network Era - where access to and use of information technology is increasing at an ever-faster pace - the way companies interact with and respond to their View Details
- 01 Jun 2016
- News
Case Study: On the Table
for the challenge of educating and acquiring customers new to making large online purchases. But what the company didn’t expect was the absence of the infrastructure necessary to support e-commerce. Very quickly, Cahuzac realized that the... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details
Keywords: Dina Gerdeman
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
- 05 Mar 2001
- What Do You Think?
Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?
reduced to one unit), rapid response (utilizing faster, more dependable methods of transportation and rapid-transfer "cross-docking"), and positive tracking (allowing customers to trace the progress of their orders, typically... View Details
Keywords: by James Heskett
- 23 May 2019
- News
Michael R. Bloomberg, MBA 1966
Return to Alumni Achievement Awards main page TIMELINE 1942 Born, Boston, Massachusetts 1964 Earns BS, Electrical Engineering, Johns Hopkins University 1966 Earns MBA 1966 Joins Salomon Brothers 1981 Launches Bloomberg LP 1983 Merrill Lynch becomes Bloomberg’s first... View Details
Keywords: Susan Young
- 28 May 2019
- News
Leading Questions
successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
- Article
Uninformed Consent
By: Leslie K. John
Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details
Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms
John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
- November 2010
- Teaching Note
Belco Global Foods (TN)
By: C. Fritz Foley and Matthew Johnson
Teaching Note for 211033. View Details
- Article
A Brand's Eye View of Response Segmentation in Consumer Choice Behavior
By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74.
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
bundle” and over-the-top (OTT) services. The skinny bundle is a response to customer concerns that cable packages are too expensive. The bundle had simply gotten too big; there were 250 channels, and the View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
H. Stanley Marcus
dramatically growing both the customer base and store locations. He secured the future expansion of the business through its acquisition by Carter, Hawley, Hale in 1969. View Details
Keywords: Retail
- 24 Mar 2009
- First Look
First Look: March 24, 2009
economies. Consistent with the presence of network effects in IFRS adoption, we find that a country is more likely to adopt IFRS if other countries in its geographical region are IFRS adopters. (No PDF is available.) Cases & Course MaterialsBasic Techniques for... View Details
Keywords: Martha Lagace
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy to guide project decision-making. Many Agile-immersion... View Details
Keywords: by Euvin Naidoo
- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Making Their Way
for aggressively growing our U.S.-based manufacturing operations, while incorporating a global mindset and offering our customers a true international capability.” With technology leveling the playing field, CGM can function as a globally... View Details