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  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • Portrait Project

Monica Gupta Adractas

received as the first-generation daughter of Indian immigrants. The jobs, life-improving consumer products, and educational opportunities I produce should enable others to do even more. Suppose I create twelve jobs, and one employs a... View Details
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

reputation as “the everything store” can sometimes work against it, overwhelming consumers with too many options and an impersonal experience. Convening: Indie bookstores are increasingly serving as points for convening, expanding beyond... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 25 Oct 2016
  • First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
  • January 2020
  • Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 12 Oct 2016
  • Research & Ideas

Break the Rules of How Business is Done

companies have challenged the standard on how business are “supposed” to run. One could argue that these attempts to be different are distracting and time consuming when the work just needs to get done. However, by taking a chance at... View Details
Keywords: by Julia B. Austin
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

war of words would turn off consumers of both brands. And sales growth, not just market share, is what puts money in shareholders' pockets. As the market leader, Coke would never give the underdog Pepsi the benefit of a mention in its... View Details
Keywords: by John Quelch
  • Profile

Paul Scharfman

In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the palates of the growing population of ethnic View Details
Keywords: Manufacturing; Retail
  • Web

SimplyAnalytics | Baker Library

subscription also allows access to Experian Simmons Local for market research data and D&B for business demographics. SimmonsLOCAL is also included with consumer behavior data for all of America's 210 media markets on a local level. Get... View Details
  • 17 Apr 2016
  • News

Driving Digital Expansion

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details
  • 14 Dec 2022
  • Blog Post

Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale

and towards more sustainable materials. The two interviews featured below frame the issue from different perspectives as they discuss the point of view of consumers as well as that of business leadership: María Emilia Correa is the... View Details

    Theodore G. Montague

    Montague transformed Borden from a struggling dairy products-centered business into a diversified multinational consumer goods provider. Looking for a way to lessen Borden’s reliance on government intervention, Montague pursued selective... View Details
    Keywords: Food & Tobacco
    • 31 May 2011
    • First Look

    First Look: May 31

    and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
    Keywords: Sean Silverthorne
    • 14 Apr 2009
    • First Look

    First Look: April 14, 2009

    consumers to purchase more than one brand. When consumers purchase all varieties from which they derive non-negative net utility, there is no competition, so that each firm behaves like an unconstrained... View Details
    Keywords: Martha Lagace
    • 01 Dec 1999
    • News

    The Way You See It

    respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
    Keywords: Garry Emmons. Data collection by Ericka Webb.
    • 27 Mar 2019
    • News

    Sharing the Road

    Sakshi Vij (GMP 23, 2017) is the founder and CEO of Myles, an innovative car-sharing company operating in 21 cities in India. In this interview, she talks about the potential growth in the car-sharing space and how new technologies enable her to connect car owners to... View Details
    • 02 Jan 2018
    • First Look

    First Look at New Research and Ideas, January 3, 2018

    opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: View Details
    Keywords: Sean Silverthorne
    • 20 Jan 2016
    • Research & Ideas

    Maybe Uber isn't God's Gift to Mankind

    option that is often more convenient than a traditional taxicab service—not to mention less expensive. With these benefits, consumers and investors are also tempted to give these companies a pass for accusations that they cut corners on... View Details
    Keywords: by Carmen Nobel; Transportation; Insurance

      Amadeo Peter Giannini

      Giannini set up a holding company called Transamerica and purchased banks throughout New York, Washington, Arizona, Oregon and Nevada. Giannini was a pioneer in offering consumer installment loans on real estate, used cars, and home... View Details
      Keywords: Finance