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Show Results For
- All HBS Web
(6,547)
- People (20)
- News (1,260)
- Research (4,386)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
- 26 Apr 2011
- News
BioMine Strikes Gold
Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Watch their pitch. Midwest/Central U.S. Marc Hoecker, MBA '08 vinsnap mobile automotive marketing Watch their pitch. New England Marco Bitran, MBA '03 AI... View Details
- Portrait Project
Revee Rapallo
attend high school on a scholarship in Manila, a place of opportunities. I knew that it was time to throw away those boxes and stop entrusting the next years of my life to them. I want to pay it forward by bringing accessible, innovative, and enabling products to mass... View Details
- Portrait Project
Faya Peng
blessed me. I want to generously give my heart, resources, and abilities. I want to fight the injustices that I see, even though, at times, my actions may not appear to have widespread impact. I don't want my life — my career, my time, and my pursuits — to be View Details
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- Fast Answer
Defense Industry Research
drivers of the industry, industry risk, market data and segments, competitors and industry performance. View Details
- 22 Aug 2020
- News
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details
- Career Coach
Marsha Faradina
Marsha has 8 years of experience in the energy industry (oil & gas/power generation) and was in consumer goods for her first job. She switched to consulting and moved from Asia to the US. Therefore, she enjoys assisting students... View Details
- 12 Jul 2011
- News
Phone Fun
“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- May 2011
- Background Note
Scale Effects, Network Effects, and Investment Strategy
By: Willy Shih
This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details
Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy
Shih, Willy. "Scale Effects, Network Effects, and Investment Strategy." Harvard Business School Background Note 611-082, May 2011.
- October 1996 (Revised April 1997)
- Case
Northco (A)
By: Ananth Raman and Bowon Kim
A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details
Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; United States
Raman, Ananth, and Bowon Kim. "Northco (A)." Harvard Business School Case 697-017, October 1996. (Revised April 1997.)
- 17 Nov 2016
- News
Wired for Innovation
Photography by Michael Stravato From cofounding the first aerial tramway high above Costa Rica’s rainforest canopy, to helping a two-person wind-energy startup become an industry leader, to making a quixotic run for US Congress, Michael Skelly (MBA 1991) isn’t one to... View Details
- 26 Oct 2015
- News
Ron Johnson’s Post-Penney’s Rebirth
The November issue of Fast Company has a profile of Ron Johnson (MBA 1984)—former Apple retail guru and JC Penney CEO. Johnson’s now at the helm of a consumer electronics startup, Enjoy, that focuses on personal service interactions with... View Details
- August 2014
- Case
Four Products: Predicting Diffusion (2014)
By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket.
These four products form the basis to assess the drivers of new product adoption. In... View Details
- November 2011
- Teaching Note
Comfort Class Transport: Does Customer Service Need an Overhaul? (Brief Case)
By: Michael J. Roberts and Paul E. Morrison
Teaching Note for Product #4377. View Details
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
- June 2003
- Case
Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The
Describes the evolution of the handheld operating system market. Describes the rise to dominance of Palm's operating system and the significant challenge to that dominance posed by Microsoft's Windows CE. View Details
Keywords: Competition; Information Infrastructure; Applications and Software; Network Effects; Information Technology Industry; Computer Industry
Corts, Kenneth S., and Deborah Freier. "Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The." Harvard Business School Case 703-519, June 2003.
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 2011
- Book
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
Reichheld, Fred, and Rob Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, MA: Harvard Business Review Press, 2011.