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Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,261)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
their income for housing, and rejecting "credit-impaired" borrowers with less-than-stellar records. Credit card companies have raised fees and increased penalties. Consumers have emerged as both victims and perpetrators. They... View Details
- Web
Doing Business with China 2035: Navigating Uncertainty - Course Catalog
many of the enterprises we study, in industries such as telecommunications, healthcare, consumer products, agribusiness, semiconductors, education, and automobiles. Course Overview This course prepares Harvard Business School students for... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
to get involved in a national consumer awareness campaign aimed at protecting consumers from gas can explosions. Elmburg felt he needed Walmart's cooperation because the gas cans produced by Blitz and sold... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit these models. "The most... View Details
Keywords: by Martha Lagace
- August 2021
- Supplement
Coats: Supply Chain Challenges: Spreadsheet Supplement
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Airlines' AAdvantage program, Brierley pioneered a customer loyalty program that would change the way consumers would select their travel providers. "While the goal of the program was to identify American's best customers, establish a... View Details
- Portrait Project
Monica Gupta Adractas
received as the first-generation daughter of Indian immigrants. The jobs, life-improving consumer products, and educational opportunities I produce should enable others to do even more. Suppose I create twelve jobs, and one employs a... View Details
- 29 May 2013
- Blog Post
Perks of the LVMH Family
Confession: I had no idea that Sephora was part of LVMH until I interviewed. Most of that is strategic: LVMH wants to make sure that its brands feel distinct and authentic, but this internship definitely exposed me to the broader portfolio in some very fun ways. At... View Details
Keywords: Consumer Products / Retail
- 02 Mar 2016
- Blog Post
HBS FIELD - A Sneak Peek Into Retail
Every January HBS sends hundreds of first year business school students to an emerging market for 10 days of cultural and business immersion. Dauntingly, in those 10 days students must acclimate themselves to the new market and complete a project for a global partner,... View Details
Keywords: Consumer Products / Retail
- Web
Patients - Institute For Strategy And Competitiveness
systemic restructuring driven by providers, health plans and other stakeholders. Redefining Health Care describes the roles that consumers should play in a value-based system, and the expectations they should set for health plans and... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: View Details
Keywords: Sean Silverthorne
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- 26 Oct 2015
- News
Ron Johnson’s Post-Penney’s Rebirth
The November issue of Fast Company has a profile of Ron Johnson (MBA 1984)—former Apple retail guru and JC Penney CEO. Johnson’s now at the helm of a consumer electronics startup, Enjoy, that focuses on personal service interactions with... View Details
- 25 Jun 2009
- Working Paper Summaries
Why Do Countries Adopt International Financial Reporting Standards?
- 2013
- Working Paper
Network Effects in Countries' Adoption of IFRS
By: Karthik Ramanna and Ewa Sletten
If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details
Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value
Ramanna, Karthik, and Ewa Sletten. "Network Effects in Countries' Adoption of IFRS." Harvard Business School Working Paper, No. 10-092, April 2010. (Revised July 2013.)