Publications

Article

Capturing Value from Intellectual Property (IP) in a Global Environment

By: Juan Alcácer, Karin Beukel and Bruno Cassiman

Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,... View Details

Keywords: Appropriation Strategy; Counterfeit; Intellectual Property Rights; Litigation; Value Capturing; Intellectual Property; Rights; Value; Lawsuits and Litigation; Global Range; Situation or Environment

Find at Harvard

13 Jun 2022
Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

as much attention." Since feeling seen and heard is important, extroverts who seem to focus on themselves may lose credibility with colleagues, the findings suggest. The research has ramifications for workplace relationships, especially as View Details

Keywords: by Pamela Reynolds

29 Aug 2018
Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

The first year at Harvard business School gives you a breadth of courses to sink your teeth into. One of the real benefits of studying such a range of materials in the first year, is how easily I was able to apply my learnings while... View Details

Keywords: Consumer Products / Retail

Stephen A. Greyser

Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details

Keywords: sports

20 Mar 2019
Research & Ideas

Gender-Diverse Companies Thrive Only Where Diversity is Embraced

question to Harvard Business School Assistant Professor Letian Zhang, who studies organizational theory and strategy with a focus on social inequalities and status hierarchies. He explores the issue in a recent paper scheduled to be... View Details

Keywords: by Sean Silverthorne

14 Oct 2014
First Look

First Look: October 14

fans with the release of her self-titled album. The team at her company, Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details

Keywords: Sean Silverthorne

August 1995 (Revised August 1995)
Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin

Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details

Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

requirements are essential for newspapers going forward. It turns out that few companies exemplify these attributes better than Bezos's Amazon. And it's hard to think of another digital CEO who is better at managing across these three... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

self-driving vehicles and other AI tools. De Freitas coauthored the study with HBS doctoral student Stuti Agarwal; Anya Ragnhildstveit, a doctoral student at the University of Cambridge; and Carey K. Morewedge, a professor at Boston University's Questrom View Details

Keywords: by Rachel Layne; Transportation; Auto

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

choices. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618038-PDF-ENG Harvard Business School Case 218-064 OpenInvest Founded by a team of hedge fund and NGO alumni, OpenInvest launched its... View Details

Keywords: Sean Silverthorne

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash flow. Organic growth depends on... View Details

Keywords: by John Quelch

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

School professors Tarun Khanna, Anthony Mayo, and Nitin Nohria refer to as contextual intelligence. Only with an understanding of the most salient information or the most influential players in a given context can an executive figure out... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

March 2001 (Revised April 2001)
Case

Sustainable Development & Socially Responsible Investing: ABB in 2000

By: Forest L. Reinhardt

Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details

Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland

Keywords: Green Building; LEED Rating System; Economic And Environmental Performance; Program Evaluation And Assessment; Tradeoffs Between Process- And Performance Standards; Buildings and Facilities; Business Headquarters; Governing Rules, Regulations, and Reforms; Standards; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Pollutants; Green Technology Industry

September 2009 (Revised September 2010)
Case

Genzyme Center (A)

By: Michael W. Toffel and Aldo Sesia

Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details