Publications

February 2010
Article

Global Currency Hedging

By: John Y. Campbell, Karine Serfaty-de Medeiros and Luis M. Viceira

Over the period 1975 to 2005, the US dollar (particularly in relation to the Canadian dollar) and the euro and Swiss franc (particularly in the second half of the period) have moved against world equity markets. Thus these currencies should be attractive to... View Details

Keywords: Currency; Equity; Financial Markets; International Finance; Investment Return; Globalized Markets and Industries; Risk Management

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16 Jun 2003
Research & Ideas

Surveying the VC Landscape

dramatically since several large public institutions (for instance, the California Public Employees Retirement System and the University of Texas Investment Management Company)... View Details

Keywords: by Ann Cullen; Financial Services

May 1999
Background Note

Note on Behavioral Pricing

By: John T. Gourville

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

Web

HBS Alumni Research Tips: Target list of companies | Baker Library

log in again. If you still cannot download, Ask Us for assistance. Mergent Intellect provides access to private and public U.S and international business and industry data. Scroll down the page and select 'Advanced Search,' then select,... View Details

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

the photographic and archival materials available, the Baker Old Class Collection is a valuable print based resource for researching the development of marketing and advertising in the interwar period. The collection mainly includes but... View Details

November 2017
Case

The 'Wonder Drug' That Killed Babies

By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble

In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details

Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Public Administration Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe

January 2013 (Revised March 2016)
Case

The Private Company Council

By: Karthik Ramanna and Luis M. Viceira

Financial Accounting Foundation chairman Jack Brennan is under pressure from private-company interests to set up a new body—the Private Company Council—to determine separate GAAP for private companies. PCC advocates—including the US Chamber of Commerce—argue that... View Details

Keywords: FASB; Lobbying; Political Economy; Accounting; Government and Politics; Leadership; Financial Markets; Public Administration Industry; Public Administration Industry; Public Administration Industry