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Show Results For
- All HBS Web
(5,234)
- People (7)
- News (635)
- Research (4,077)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,877)
- Web
Managing Customers for Growth - Course Catalog
activities to achieve sustainable customer growth. The course explores the fundamentals of customer value, including strategies for customer acquisition, retention, and development. By leveraging customer analytics tools and technologies,... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
what's really the job is to oversee a production from start to finish. But really, when you're deep into the production process, to hand over the keys to a director and then continue to work with that... View Details
- December 2021
- Case
Zoetis
By: David E. Bell, Damien McLoughlin and Natalie Kindred
- April 2016 (Revised December 2016)
- Case
The Container Store
By: Tatiana Sandino, Zeynep Ton and Aldo Sesia
The Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first, and its cofounder and CEO Kip Tindell practices Conscious Capitalism. Since its beginnings in 1978, TCS grew to a... View Details
Keywords: Culture; Conscious Capitalism; Merchandising; Customer Focus and Relationships; Growth and Development Strategy; Operations; Service Delivery; Going Public; Performance Evaluation; Performance Productivity; Retail Industry; United States
Sandino, Tatiana, Zeynep Ton, and Aldo Sesia. "The Container Store." Harvard Business School Case 116-020, April 2016. (Revised December 2016.)
- 15 May 2023
- News
From Scientist to Business Leader
tuberculosis. After several years working in the lab, Kim began to wonder if she was in the right role. Then COVID hit, and demand for the company’s products surged. “My CEO asked if I could step away from the bench into a business... View Details
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive View Details
Keywords: Energy / Cleantech
- 01 Dec 2016
- News
Alumni Leading Change
doubling down in China, where over half of its workers are based. Yang aspires to introduce new competitive strategies to the entire textile and apparel industry, and to be a leader in positive economic development in China. Esquel is... View Details
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
first stage of filmmaking, called development, in the fall. That included the synopsis for the film and strategy for the broader communications initiative that will have the film as its platform. It also included assembling the core and... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
so—intercollegiate sporting events generated an estimated $2 billion in revenue and $1 billion in profit in 2010. Winning programs prosper in diverse ways including ticket and product sales, alumni donations, and TV contracts. Chung is... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but may want to induce a tighter... View Details
Keywords: Dina Gerdeman
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
repair a CAT scan machine that had not yet failed. As he was confronted by puzzled hospital administrators, the machine indeed stopped functioning. More recently, many of us have heard the story about the Target customer who was sent information about View Details
Keywords: by James Heskett
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
leadership, and strategy of Uber in Super Pumped: The Battle for Uber. Blake J. Harris covers a classic business battle in Console Wars: Sega, Nintendo, and the Battle that Defined a Generation; besides being a video game culture and... View Details
Keywords: by Staff
- 01 Dec 2015
- First Look
December 1, 2015
Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details
Keywords: Sean Silverthorne
- June 2024 (Revised June 2025)
- Case
Dylan Mulvaney and Bud Light
By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Consumer Products Industry; United States
Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised June 2025.)
- August 2021
- Teaching Note
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein and Mel Martin
Teaching Note for HBS Case No. 621-022. View Details
Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
- Web
Doing Business with China 2035: Navigating Uncertainty - Course Catalog
while still responding to ever-changing policy directions in Beijing, Washington, and Europe. Our course will examine case studies of firms that have faced these challenges and will equip students with strategies for managing geopolitical... View Details
- 08 Apr 2002
- Research & Ideas
How to Negotiate “Yes” Across Cultural Boundaries
proposal and negotiating strategy seemed to signal a possibly corrupt deal among elites. This inadvertently triggered the involvement of the Honduran Congress, labor unions, political parties, potential business competitors, indigenous... View Details
Keywords: by James K. Sebenius
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details
Keywords: Julia Hanna