Publications

25 Jan 2011
First Look

First Look: Jan. 25

dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically show how managers can strategically use brand biographies in brand... View Details

Keywords: Sean Silverthorne

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

smooth track, elegant vehicles, and a polished user interface. Q: In 1972 a PRT was launched at the University of West Virginia in Morgantown, and it continues to operate today. As you write, the concept of PRT is not new; it has been... View Details

Keywords: by Martha Lagace; Transportation

13 Nov 2000
Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

"is the extreme form of change that management teams within companies have to go through. The degree to which that change is hard is tied to how well you are doing when you attempt to do something like that within the company.... View Details

Keywords: by Kenneth Liss

07 Aug 2007
First Look

First Look: August 7, 2007

This relationship between the tax preferences of institutional shareholders and firm payout policy could reflect dividend-averse institutions gravitating to low-dividend paying-firms or managers adapting their payout policies to the... View Details

Keywords: Martha Lagace

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

12 Mar 2013
First Look

First Look: March 12

sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay), connecting buyers and sellers without... View Details

Keywords: Sean Silverthorne

28 Sep 2009
Research & Ideas

Improving Accountability at the World Bank

organizations around the world was delivered to the IMF's managing director in the first week of September, 2009 (Lombardi, 2009). Long-term governance reforms are central to the Bank's legitimacy as a global public institution. At the... View Details

Keywords: by Alnoor Ebrahim

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

could save a great deal of money through this B2B exchange, and Chairman John Smith Jr. claimed that "we think e-business will have an even greater impact on the way we operate than e-commerce." 85 Besides saving money,... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

02 Mar 2010
First Look

First Look: March 2

top management must seize hold of the substantive content of the new strategy as well as its operational implementation—a top-down intervention we call deep dive—in order to overcome barriers to change that... View Details

Keywords: Martha Lagace

17 Jan 2017
First Look

First Look at New Research: January 17

integrating operations to avoid corruption. The difference, the authors believe, lies in the choice between “push” and “pull” investment. MNCs seek growth by pushing current products onto emerging middle-class consumers. They retain some... View Details

Keywords: Sean Silverthorne

October 2010
Teaching Note

From Imitation to Innovation: Zongshen Industrial Group (TN)

By: Willy C. Shih

Teaching Note for 610057. View Details

Keywords: Innovation and Invention; Transformation; Problems and Challenges; Taxation; Information Technology; Selection and Staffing; Talent and Talent Management; Corporate Strategy; Acquisition; Technology Adoption; Supply Chain; Motorcycle Industry

28 Jan 2014
First Look

First Look: January 28

exercise a huge impact on management studies more generally, especially strategy and the study of entrepreneurship. Publisher's link: View Details

Keywords: Sean Silverthorne

March 2023
Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal

In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details

October 2021
Case

Diversifying P&G's Supplier Base (A)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta

In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,... View Details

Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Ethics; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Service Industry; United States; Ohio

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details