Customers - Publications - Faculty & Research

June 2009
Teaching Note

Curled Metal Inc. - Engineered Products Division (TN)

Teaching Note for [709434]. View Details

Keywords: Sales; Product Development; Customers; Business Divisions; Price; Business Strategy; Cost; Production; Mining Industry

Citation

Purchase

04 Nov 2008
First Look

First Look: November 4, 2008

Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are... View Details

Keywords: Martha Lagace

Fast Answer

Executive changes

Related to the search. To find changes on a specific company: Search by company name Under News, Events & Filings on the left side navigation, click Key Developments. Expand the Customized View menu to look focus search on... View Details

01 Oct 2000
News

College Daze

and COO is Jeff Bussgang (MBA 1995), intends to transform "Americans' lust for spending into college savings," the Boston Globe (July 13, 2000) reported. Companies that partner with UPromise will offer customers rebates on purchases in... View Details

Fast Answer

Market Maps

style="font-family:Arial,Helvetica,sans-serif;">Pitchbook Pitchbook Market Maps: Find Market Maps in the left-hand navigation Menu Click on Market Maps Search by keyword or browse by clicking View All Market Maps Click on a Market Map to drill down to segments and... View Details

16 Jan 2020
News

Helping California Wildfire Victims Rebuild

the process simpler,” Pechet told Forbes. The company is now managing the rebuild process for 150 victims of the California wildfires. The Homebound software, the article notes, “tracks 379 unique tasks that are common when building a home, allowing View Details

Keywords: Construction of Buildings; Construction

12 Jun 2023
Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

different regions. In his interview with the CEM Project, Chairman and CEO of the OCP Group Mostafa Terrab contends that the customization process helps alleviate the negative environmental effects related with the overuse of fertilizer.... View Details

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

problem-solving entrepreneurs and successful entrepreneurs such as Bill Gates and Michael Dell become well-respected role models for younger people. Marketing, a distinctly American expertise, has of course encouraged consumers to be venturesome and to welcome... View Details

Keywords: by John Quelch

01 Oct 2013
News

Banking on Africa's Future

to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2... View Details

Fast Answer

Mergers & Acquisitions: deal attitude

and/or Non-U.S. Target, and click OK. Select a preset or custom date and click OK. From the Deal tab, scroll down and double-click on Deal Attitude. Select desired type(s) and click OK. Click Close and continue with the... View Details

9 AM – 9 AM EST, 07 Nov 2018

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: November 7, 2018 - December 19, 2018 View Details

Web

Launching Tech Ventures - Course Catalog

serve as an accelerant to more efficient and effective experiments. We explore six modules: 1. Ideation and Customer Value Proposition Experiments. What are the best methods to develop and test startup ideas early in the development... View Details

24 Apr 2014
News

Using storytelling to transform the retail experience

stories about the exceptional artisans who craft the jewelry, accessories, items for babies and children, paper goods, and home decor. “The world isn’t about just selling stuff anymore, it’s about knowing your customer really well and... View Details

11 Jul 2006
First Look

First Look: July 11, 2006

two distinct customer segments. The new format was a departure from Best Buy's winning formula and required adjustments in interactions between various parts of the Best Buy organization, including a new set of segment leaders. Purchase... View Details

Keywords: Sean Silverthorne

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details

Keywords: by Martha Lagace

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

revisit another. But the goal remains the same: Find the option that can set your company on the path to disruptive growth. Customer Diagnostic This diagnostic assesses customers in order to identify... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

24 Apr 2014
News

Ensuring a business’s profitability enables it to serve society

During the 2009 global recession, Mark Fields (MBA 1989) helped Ford Motor Company avoid government-financed bankruptcy. Now, as president and CEO, he is focused on serving customers around the globe with great products while building a... View Details

14 Nov 2006
First Look

First Look: November 14, 2006

Abstract For manufacturers, customers are the open wallets at the end of the supply chain. But for most service businesses, they are key inputs to the production process. Customers introduce tremendous... View Details