Publications

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

Fast Answer

Private Equity - Screening for Portfolio Operations Roles

screen is for firms with PE operations professionals, there may be several names per firm. Pitchbook Select People > Build a Custom People Screen from the left hand navigation menu. Firm type > PE/Buyout Position... View Details

Web

Teach with Special Collections | Baker Library

materials in the HBS classroom to illuminate an HBS case Hands-on Special Collections experience - Class sessions in Special Collections & Archives or in the classroom with faculty- or archivist-selected collection material Class presentation - View Details

01 Feb 2002
News

Design Fair

and informational content can then be shown to customers on nearby flat-panel displays. Also participating were Lance Ward, Amy Reinhard, and Brian Davis, who, with the Design Continuum and MicroOptical Corp., created Active Insight. The... View Details

Keywords: MIT Media Lab; Colleges, Universities, and Professional Schools; Educational Services

9 AM – 10 AM EDT, 30 Oct 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: October 30, 2019 - December 11, 2019 View Details

May 1994
Background Note

Reorienting Channels of Distribution

By: V. Kasturi Rangan

Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details

Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry

January 2002 (Revised October 2007)
Case

Grantham, Mayo, Van Otterloo & Co., 2001

By: Joshua Musher and Andre F. Perold

Asset manager GMO underperforms the market during the 1996-2000 stock market bubble because of the focus on absolute risk. After suffering significant client withdrawals, performance again shines when the bubble collapses. Did they win the battle only to lose the war?... View Details

Keywords: Customers; Asset Management; Stocks; Investment; Price Bubble; Mathematical Methods; Risk and Uncertainty

16 Sep 2008
First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and View Details

David H. McConnell

McConnell was a pioneer in door-to-door selling. With Avon, he created a significant earning opportunity for housewives and other women before they won the right to vote. His products were sold by women in the communities where they and their View Details

Keywords: Personal Care & Home Products

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details

Keywords: by John Quelch; Auto; Retail

January 2010 (Revised March 2010)
Background Note

A Note on Direct Selling in Developing Economies

By: Michael Chu and Joel Emilio Bregman Segre

Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details

Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales

Article

Uninformed Consent

By: Leslie K. John

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details

Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms

Read Now

November 2010
Teaching Note

Belco Global Foods (TN)

By: C. Fritz Foley and Matthew Johnson

Teaching Note for 211033. View Details

Keywords: Managerial Roles; Leadership Style; Trade; International Finance; Globalization; Decisions; Customers; Food and Beverage Industry

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior