Custom - Publications - Faculty & Research

29 Jul 2021
News

A Clean Start

it a reality, and the plants and factories to scale it. OCO’s bread and butter is a processing device called an electrolyzer, which combines electricity and CO2 and splits water to make formic acid. That formic acid can then be sold to View Details

01 Jun 2005
News

NFL Players Tackle Cases at HBS

Making a point: Professor Joe Lassiter leads a class on developing and evaluating business plans. On the field, they can be the fiercest of competitors. Off the field, thirty veteran NFL players teamed up to work toward a common goal during an intensive HBS View Details

Keywords: NFL; Ted Johnson; Todd Collins; Mike Haynes; Colleges, Universities, and Professional Schools; Educational Services

16 Feb 2011
News

Healthy Growth

the customer and to innovation” than he was in his previous job as president of Carrier Corporation, a division of United Technologies. He also relishes being “pure play” in one industry—animal health—which he describes as “a target-rich... View Details

Keywords: veterinary medicine; Health, Social Assistance

23 Jul 2008
Sharpening Your Skills

Sharpening Your Skills: Balanced Scorecard in Action

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does the Balanced Scorecard (BSC) improve corporate governance? Does View Details

Student-Faculty-Profile

Michelle Shell & Ryan Buell

Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a... View Details

Jodi Gernon

I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details

Keywords: Healthcare;#239;#Consumer Products and Services (B2C)

Web

Editor - HBS Working Knowledge

Email the Editor *Name: *Email: (Return address) Comments: Contact HBS Working Knowledge Baker Library | Bloomberg Center Harvard Business School Soldiers Field Road Boston, MA 02163 Customer Service Editor Newsletter Sign-Up Reprint... View Details

01 Sep 2011
News

Water for Life

households efficiently. With over 6 million customers (about 1 million households), the viability of the company can be sustained as long as we remain efficient in our operations and excellent in our service delivery. So far, we have been... View Details

Keywords: Waste Management and Remediation Services; Corporate Services; Water, Sewage and Supply Systems; Utilities

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details

Keywords: by James Heskett

12 Mar 2024
Blog Post

IFC India: Electric Mobility in India

placed on the decarbonization of 2-wheeler mobility. Nevertheless, certain impediments to widespread adoption persist, including inadequate charging infrastructure, customer apprehension, and a shortage of domestic battery manufacturing... View Details

01 Sep 2004
News

A Market-Based Prescription

the importance of giving patients and physicians more choices. Rather than imposing top-down controls, this approach enables users and providers to customize features such as benefits, levels of coverage, and bundling and payment of... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Dec 2009
News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

12 PM – 1 PM EDT, 01 Nov 2016
Webinars: Trending@HBS

Leadership in the Digital Era

Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is... View Details

01 Dec 2008
News

Innovation as P&G’s Key

CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details

Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing

23 Oct 2007
First Look

First Look: October 23, 2007

attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building.... View Details

Keywords: Sean Silverthorne

29 Sep 2003
Research & Ideas

Pride Goeth Before a Profit

"And I would take our group of twenty-two here and match them up against anybody in the industry." Employees' Award-winning Ideas At Aetna, the Hartford, CT-based insurer, Rich Schlichting, a customer reporting and business... View Details

Keywords: by Theodore Kinni

19 Sep 2012
News

On a Sound Track

vocals, and precision highs. We’re pretty excited about that, and we think our customers will be too. We’ve recently brought our product development process in-house, so instead of sourcing products in Asia, we can take a concept from a... View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

26 Apr 2016
First Look

April 26

its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment of its workers. The company promoted the idea that its size gave it significant influence in... View Details