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  • All HBS Web  (15,656)
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  • April 12, 2023
  • Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
  • March 2024
  • Case

Ava DuVernay's Array: Disrupting the Hollywood Film Industry

By: Anita Elberse and Morgan Brewton-Johnson
In February 2023 acclaimed filmmaker Ava DuVernay is filming her latest movie, Origin, a daring adaptation of Isabel Wilkerson’s book Caste: The Origins of Our Discontents. With Origin, DuVernay is pioneering a method to finance the endeavor—through a combination of... View Details
Keywords: Financing and Loans; Intellectual Property; Philanthropy and Charitable Giving; Disruption; Motion Pictures and Video Industry
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Elberse, Anita, and Morgan Brewton-Johnson. "Ava DuVernay's Array: Disrupting the Hollywood Film Industry." Harvard Business School Case 524-071, March 2024.
  • 20 Feb 2014
  • HBS Seminar

Rebecca Henderson, Harvard Business School

  • 25 Jul 2011
  • Research & Ideas

How Disruptive Innovation is Remaking the University

universities. In this excerpt, they discuss the idea of a university's DNA. In the absence of a disruptive new technology, the combination of prestige and loyal support from... View Details
Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
  • August 2012
  • Case

Jess Westerly at Kauflauf GmbH

By: John J. Gabarro and Colleen Kaftan
Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider... View Details
Keywords: Applications and Software; Organizational Culture; Organizational Change and Adaptation; Change Management; Leading Change; Behavior; Salesforce Management; Social and Collaborative Networks; Planning; Web Services Industry; Germany
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Gabarro, John J., and Colleen Kaftan. "Jess Westerly at Kauflauf GmbH." Harvard Business School Brief Case 913-527, August 2012.
  • November 2005 (Revised February 2007)
  • Case

Governing Sumida Corporation

By: Lynn S. Paine, Masako Egawa, Chisato Toyama and Kim Bettcher
Describes the corporate governance changes adopted by Japan's Sumida Corp. between 1999 and 2005, setting them in the context of changes in Japan's commercial code during this period. Sumida was the first Japanese company to adopt a new U.S.-inspired "committee system"... View Details
Keywords: Governing and Advisory Boards; Corporate Governance; Change Management; Business or Company Management; Management Teams; Law; Japan
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Paine, Lynn S., Masako Egawa, Chisato Toyama, and Kim Bettcher. "Governing Sumida Corporation." Harvard Business School Case 306-022, November 2005. (Revised February 2007.)
  • 2022
  • Working Paper

ESG: Hyperboles and Reality

By: George Serafeim
ESG has rapidly become a household name leading to both confusion about what it means and creating unrealistic expectations about its effects. In this paper, I draw on more than a decade of research to dispel several myths about ESG and provide answers to important... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Reporting; ESG Ratings; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability; Performance; Corporate Disclosure; Reports
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Serafeim, George. "ESG: Hyperboles and Reality." Harvard Business School Working Paper, No. 22-031, November 2021.
  • January 2021
  • Article

COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action

By: Kevin M. Kniffin, Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stephanie Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola, Connie R. Wanberg, Ashley V. Whillans, Michael P. Wilmot and Mark van Vugt
The impacts of COVID-19 on workers and workplaces across the globe have been dramatic. This broad review of prior research rooted in work and organizational psychology, and related fields, is intended to make sense of the implications for employees, teams, and work... View Details
Keywords: COVID-19; Work; Work From Home (WFH); Pandemics; Health Pandemics; Employees; Working Conditions; Organizational Change and Adaptation
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Kniffin, Kevin M., Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stephanie Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola, Connie R. Wanberg, Ashley V. Whillans, Michael P. Wilmot, and Mark van Vugt. "COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action." American Psychologist 76, no. 1 (January 2021): 63–77.
  • April 1995 (Revised September 1997)
  • Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Food and Beverage Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)." Harvard Business School Case 195-238, April 1995. (Revised September 1997.)
  • May 1998
  • Background Note

Note on the Retailing Industry

By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details
Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry
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Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.
  • 01 Jan 2006
  • News

  • 24 May 2017
  • News

J.Crew Boss Mickey Drexler Confesses: I Didn’t Get the Web

  • March 2015 (Revised December 2016)
  • Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details
Keywords: Health Care; Telehealth; Telemedicine; American Well; Schoenberg; Boston; Israel; Technology; Online Care; Direct-to-consumer; DTC; Health Insurance; Affordable Care Act; Health Care Reform; Accountable Care Organizations; Technology Change; Innovation & Entrepreneurship; Digital Marketing; Strategy; Competition; Information Technology; Marketing; Technological Innovation; Technology Adoption; Entrepreneurship; Marketing Strategy; Health Industry; Technology Industry; Boston; Massachusetts; United States; Israel
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Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
  • December 2012
  • Article

Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation

By: Alan MacCormack, Fiona Murray, Scott Stern and Georgina Campbell
This paper provides a systematic examination of the use of a Grand Innovation Prize (GIP) in action—the Progressive Automotive Insurance X PRIZE—a $10 million prize for a highly efficient vehicle. Following a mechanism design approach we define three key dimensions for... View Details
Keywords: Design; Motivation and Incentives; Goals and Objectives; Performance; Auto Industry
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MacCormack, Alan, Fiona Murray, Scott Stern, and Georgina Campbell. "Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation." Research Policy 41, no. 10 (December 2012): 1779–1792.
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

As a boy, Soichiro Honda, the eventual founder of Honda Motor Co., was infatuated with airplanes. At age 10 he biked 20 kilometers to see American pilots performing aerobatics near his home in Japan, climbing a tree to watch the show. It... View Details
Keywords: by Kristen Senz
  • April 1994 (Revised October 2002)
  • Case

Frito-Lay, Inc.: A Strategic Transition (1987-1989)

By: Lynda M. Applegate
Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior... View Details
Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Teams; Business Strategy; Food and Beverage Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989)." Harvard Business School Case 194-108, April 1994. (Revised October 2002.)
  • August 1990 (Revised January 1992)
  • Case

Eli Lilly and Co. (B): Europe

By: Michael Y. Yoshino
Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization... View Details
Keywords: Change Management; Economics; Global Strategy; Business or Company Management; Growth and Development Strategy; Adaptation; Competition; Pharmaceutical Industry; Europe
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Yoshino, Michael Y. "Eli Lilly and Co. (B): Europe." Harvard Business School Case 391-033, August 1990. (Revised January 1992.)
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

account for such agglomeration have been proposed. We note that these theories make different predictions about which pairs of industries should be coagglomerated. We discuss the measurement View Details
Keywords: Sean Silverthorne
  • 06 Oct 2008
  • Research & Ideas

Updating a Classic: Writing a Great Business Plan

Sean Silverthorne: "How to Write a Great Business Plan" has been one of the most downloaded articles on Harvard Business Publishing since you wrote it in 1997. Why do you think you hit a nerve? Bill Sahlman: Writing a business... View Details
Keywords: by Sean Silverthorne
  • September 2006 (Revised August 2008)
  • Module Note

Assessing Your Organization's Capabilities: Resources, Processes and Priorities

By: Clayton M. Christensen and Stephen P. Kaufman
Summarizes a model that helps managers determine what sorts of initiatives an organization is capable and incapable of managing successfully. The factors that affect what an organizational unit can and cannot accomplish can be grouped as resources, processes, and the... View Details
Keywords: Business Model; Experience and Expertise; Innovation and Management; Business Processes; Organizational Design; Organizational Structure; Mathematical Methods
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Christensen, Clayton M., and Stephen P. Kaufman. "Assessing Your Organization's Capabilities: Resources, Processes and Priorities." Harvard Business School Module Note 607-014, September 2006. (Revised August 2008.)
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