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  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

  Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2014
  • News

My HBS Eureka Moment

1965) Have a Long-Term Strategy — Jose M. Faustino (MBA 1963) Beware of Bias — Donald J. Chiofaro (MBA 1972) Exceed Expectations — Bill Bogardus (MBA 1972) See Every Side — Jacqueline Beato (MBA 2009) Take a Chance — Michael Kubin (MBA... View Details
Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services
  • 29 May 2013
  • Blog Post

Four Weeks on the Road with MBAs Across America

festival goers and Red Ants Pants customers. This qualitative research, coupled with online analytics, guided our recommendations on Red Ants Pants’ brand, marketing allocation, and product expansion View Details
Keywords: Entrepreneurship
  • April 1993 (Revised December 2001)
  • Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
Related
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

each distinct product area, where strategy is set, core product and process technology are maintained, and a critical mass of sophisticated View Details
Keywords: Re: Michael E. Porter
  • Profile

Cristina Ros Blankfein

was going to meet with Jen about this new idea, we had a case on the cola wars in my strategy class,” said Blankfein. “It was obvious that Coke and Pepsi were mammoths in the beverage space and I realized that we were just... View Details
  • Profile

Ed Rogers

conception to execution, I was surprised by the extent to which we could apply concepts we touched on in various RC classes. For instance, in our Marketing and Strategy courses, we talked a lot about how you need to position your... View Details
Keywords: Financial Services; Tech
  • Profile

Abena Nyantekyi-Owusu

Born and raised in Ghana, Abena Nyantekyi-Owusu saw “the impact that business and the private sector have on developing nations.” After graduating from Ashesi University College, she pursued a dynamic career at General Electric where she fulfilled multiple roles. “I... View Details
  • 15 Nov 2016
  • News

Field Course Helps Nascent Entrepreneurs Connect with Customers

Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and View Details
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

energize your current customers to recruit new ones. Before companies enter the social-networking world, however, four “POST” questions need to be answered: People (what are your customers ready for?); Objectives (what are your company’s goals?); View Details
Keywords: Sean Silverthorne; Management
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's View Details
Keywords: by Robert Simons
  • 24 Sep 2013
  • First Look

First Look: September 24

trust and liking. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=45471 August 2013 Journal of Economics & Management Strategy Investment Incentives in Open-Source and Proprietary Two-Sided Platforms By:... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 01 Mar 2023
  • News

March 2023 Alumni and Faculty Books

board papers, policy papers, management strategy reports, business proposals, a commission of inquiry report, minutes of meeting, corporate letters, audit reports, opinion editorials and blog articles. The author also taught a course on... View Details
Keywords: Publishing Industries (except Internet); Information
  • 22 Dec 2015
  • First Look

December 22, 2015

https://cb.hbsp.harvard.edu/cbmp/product/615022-PDF-ENG Harvard Business School Case 516-026 Shonda Rhimes' ShondaLand In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American... View Details
Keywords: Carmen Nobel
  • 13 Jul 2009
  • Research & Ideas

Diagnosing the Public Health Care Alternative

As health insurance reform is hotly debated in Washington, DC, what strategies should be central for the benefit of patients' health? HBS faculty with expertise in business administration, economic development, and operations View Details
Keywords: by Staff; Health
  • 02 May 2008
  • What Do You Think?

What is the Future of State Capitalism?

from investment opportunities in developed countries. Nari Kannan suggests that it is a product of "thoughtless consumerism ... (the thirst for cheap Chinese goods) ... and dependence on foreign oil," particularly in the United... View Details
Keywords: by Jim Heskett
  • April 2025
  • Case

Pouring Oil on Troubled Waters: Vickers Oils and Resolving Family Conflict over Generations

By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
Will Vickers, a seventh-generation (G7) member of the Vickers Family, grappled with a pressing challenge: how to re-integrate family members into the firm to recover lost talent. His father, Peter Vickers, was the lone leader of the Vickers Oils—despite having stepped... View Details
Keywords: Shareholder; Involvement; Family Office; Family Firms; Family Business; Business Growth and Maturation; Experience and Expertise; Retention; Leadership Development; Business or Company Management; Management Succession; Organizational Structure; Family Ownership; Family and Family Relationships; Diversification; Conflict and Resolution; Consumer Products Industry; United Kingdom
Related
  • 01 Oct 1999
  • News

Four Promoted to Full Professor

president of Ceramics Process Systems Corporation (CPS), a firm he cofounded with several MIT professors in 1984. A former Boston Consulting Group project manager, he was instrumental in founding the firm's manufacturing strategy... View Details
  • 08 Aug 2018
  • Blog Post

Hands-on Experience in Hospitality

bottleneck” and “how can we improve the capacity of our production in the kitchen” came to mind. Likewise, my experience with the housekeeping and room cleaning staff reminded me of discussions from the first year about company culture... View Details
Keywords: Hospitality